Zynga has introduced a new type of monetization in Words With Friends. A link to the Amazon Prime service has appeared in the word game. His subscribers will be offered free exclusive rewards in the title.
According to VentureBeat, Zynga has partnered with Amazon to diversify monetization in its game. The mobile title will be promoted through Amazon Prime and Twitch Prime services.
The banners have been updated in Words With Friends itself, and now players can link their accounts to Amazon. This gives them free content, in particular, reward boxes (similar to loot boxes) and a different design of the playing field. Including — exclusive.
Awards in Words of Friends can be received as early as this Monday. The innovation is available on both iOS and Android.
Zynga promises that this is not the last joint project with Amazon. Previously, the companies did not cooperate.
Amazon Prime is an Amazon discount program. Its subscribers receive discounts and free goods from service partners, as well as free delivery of goods from Amazon (only within the USA). The subscription costs $13 per month. Premium access to the Twitch streaming platform is also available through it.
Words With Friends is a series of puzzles in the style of “Scrabble” from the mobile publisher Zynga. The first game was released in 2009 and is now considered one of the main hits of the publisher. In the first eight years, it was downloaded 200 million times.
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