The last week of August is coming up. We hope that everyone has already managed to go on vacation and have a good rest. If not, hurry up and run, there will be no time for this in September. In the meantime, we are presenting the penultimate digest of the central materials of last week this summer.

The prolonged fashion for retro in the wake of imitations and the desire of many teams to save on art, still sometimes leads to amazing projects that would never have come out if the market had not been ready to accept numerous strange, often unreasonably popular products that exploit the love of older players for their first games.

Game Agar.io from the publisher Miniclip in July, it overtook all other games on iOS in terms of downloads. Mobile analytics company App Annie writes about this in its blog.

The developers of Crossy Road claim that their new game is not like the project that brought them fame.

The Chinese company Tencent announced the impending closure of its Tower of Saviors project. The game will disappear from stores in October. The reason was the players’ dissatisfaction with the rigid monetization model, according to China’s Mobile Game Market.

The authors of League of Legends made their debut on the mobile games market. The developer company has released a minimalistic pixel project Blitzcrank’s Poro Roundup.

The company N3TWORK, the founder of the video social network, bought the Swedish mobile games studio Nio Games. The team leader is Paul Wilkinson. Prior to founding the game studio, he worked as the director of the mobile development department of the Stockholm branch of King.

Within the framework of the GetIT game developers conference held in Ukraine the other day! The speaker Kirill Fialka from the Kharkiv Heart beat Games team spoke about the development of the visual style of the game project. Especially for App2Top.ru the studio has prepared a printed version of the report.

Electronic Arts reported that video advertising in the company’s games exceeds the effectiveness of TV commercials by 2.5 times. With this statement, EA representatives commented on the deal with the marketing firm IMS Internet Media Services.

A new website has appeared online designed to help independent game developers with self-publishing.

The publisher and developer of Glu Mobile has won a copy suit from Hothead Games. This is reported by Pocketgamer.biz with a link to information from the company.

Alerts are a serious tool for retaining and re-engaging users in mobile applications. The problem is that most users treat them negatively.

The amount of funds that US venture funds spend on investments will reach $70 billion by the end of 2015. This was reported in a joint study by the analytical firms KPMG and CB Insights.

A game from the creators of Crossy Road, Hipster Whale studio, has appeared in the App Store and Google Play. The project is called PAC-MAN 256. The Australian team developed it together with the authors of the original PAC-MAN, the Japanese company Namco.

On August 19, owners of iOS devices became available for purchase one of the best-selling and iconic games of the Final Fantasy series – Final Fantasy VII.

Bethesda has published an infographic on the mobile game Fallout Shelter.

The St. Petersburg startup ChartLight has officially launched an analytical service of the same name, the main feature of which is the ability to show all types of retention, as well as the frequency and duration of sessions of users of third-party Google Play applications.

Activision has announced the Skylanders Battlecast project. This, like Hearthstone, is a collectible card game.

Eric Seufert, vice president of acquisition and user engagement at Rovio, explained exactly how Apple creates prices in the App Store, and why this system needs to be improved.