How esports and cryptocurrencies are changing the market and the gaming industry will be discussed as part of special panels and lecture series at White Nights Moscow 2017.
The esports track is supervised by Alexander Mezin, co-founder of GameBeets. ESforce, Wargaming, Alternativa Platform and Zillion Whales will make presentations at it.
We decided to approach the issue of esports not from the point of view of the marketing potential or experience of an esports organization, but from the product side: how is esports useful for the game? How can esports mechanics be used to increase player retention and engagement? How can esports help an indie developer?
Co-founder of GameBeets
Alexandra Pestretsova, Marketing Director of Wavesplatform, is responsible for the blockchain panel. Within the thematic block, her introductory lecture on the cryptocurrency market and trends on it, as well as a round table will be held.
Let's talk about using the cryptocurrency market for games: how cryptocurrencies fall on game currencies, how to integrate them into the game economy, why and how to create your own cryptocurrency for games.
Marketing Director Wavesplatform