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Analytics

SCMP: Chinese developers are making mobile games based on well-known franchises in order to “capture” the global market

China’s gaming market has overflowed with mobile developers, SCMP believes. Competition in the country has intensified, and Chinese companies have increasingly begun to look towards the West. Titles based on famous franchises like “Harry Potter”, “The Lord of the Rings” and “Game of Thrones” help to achieve popularity among European players.