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Video

What an IP License Brings to a Mobile Game — Lecture and Case of “STS Media” — KII Minsk 2026

We continue to publish videos of presentations from the “Gaming Industry” conference, which took place on April 22 in Minsk. Today, we are posting the presentation “Mobile Games by License of a Popular Brand. How Does It Work? From Idea to Top Rankings in App Stores.” The presentation was delivered by Alexey Kozyakov, who is responsible for the “Three Cats” brand at “STS Media.”
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The State of Turn-Based Strategy Games: Analysis of the Niche and Key Metrics in the Context of the Success of HoMM: Olden Era

The early access release of Olden Era exceeded the boldest expectations of both the Unfrozen studio and the publisher Hooded Horse. Today, we will not only examine the main metrics of the new “Heroes” in the context of other releases but also delve into historical sales data of the series and analyze the state of the turn-based strategy niche.