The Google Corporation is planning to update its advertising policy for online gambling. It announced that starting August 10, its service Google AdSense will permit the promotion of such projects in 35 countries, including Brazil, Canada, Serbia, and Russia.
The update will cover advertisements for:
- online casinos and sports betting;
- websites and apps for playing bingo and slots;
- online lotteries and digital scratch cards;
- games with virtual currency that holds real monetary value.
Google will provide more details about the changes in August, but it is already known that DSP platforms and ad networks will be able to advertise online gambling without needing to undergo certification. The main requirement is to comply with the laws and standards adopted in each country.