Last week, the Tenjin marketing platform released a report on the state of affairs in the hyper-casual games advertising market. We have prepared a brief extract from it in Russian.

The latest big exclusive for PS4 is rapidly gaining popularity. But while gamers from Europe rejoice at the quality of the picture, in China they massively criticize the plot. It’s all about disrespectful attitude to the image of the Mongols.

Mobile game development is a high—risk business. The Belarusian-British publisher Gismart has announced a new model of cooperation with third-party development teams, which, according to the company, will partially solve the problem for partners.

Corporation Mail.Ru The Group reported on the record performance of its gaming brand MY.GAMES. In April-June, the division generated 11 billion rubles. The main drivers are new releases and strengthening in the mobile segment.

Wanted: a leading traffic purchasing manager at Azur Games, a game designer at MYTONA and a senior UI/UX designer at Belka Games.

An American company with Ukrainian roots Mobalytics, which helps users analyze their gaming sessions and pump up esports skills, announced the closure of the funding round A. The company received $ 11.5 million.

The Chinese video game industry is recovering. After two difficult years in China, there is a rapid growth in the number of teams. More than 100 companies related to games are registered daily.

The European Union has launched an official antitrust investigation into the Apple App Store. The government is concerned that it is possible to sell content in the Apple store only through its own payment system, whose commission is 30%.

Has the amount of work increased during self-isolation? Do employees want to return to the office after the pandemic? How has remote work affected efficiency? These and other questions are answered by the results of a study that was jointly conducted App2Top.ru and the job search and recruitment service Talents In Games.

Wanted: Senior game designer in economics at LightMap, HR Director at RJ Games, lead C++ programmer at Playrix and newsman for App2Top.ru .

The publisher tinyBuild acquired a development team from the Russian studio Dynamic Pixels, which was engaged in the creation of a series of Hello Neighbor games. The publisher also announced plans to invest $15 million in the development of the brand.

Almost two—thirds of the population of the United States are gamers. And most of them are adults who are 35 to 44 years old. Such data was shared by the Association of Software and Game Manufacturers (ESA) in a recent report on the audience of video games in America.

The story continues with the removal of games from the Chinese App Store that have not received a local license. This time Sensor Tower shares new details.

Plamee, a mobile game developer working in St. Petersburg, has a new owner. On July 15, the publisher of freeplay projects, Tilting Point, announced its acquisition from Playtech, a gambling company.

There were rumors about the possible sale of part of the French Voodoo. The Chinese giant Tencent can act as a buyer.

The second “Gamedev HR Awards” has been announced. This is an annual award dedicated to game recruiting and working with people in the industry. As a year earlier, it is conducted by the recruiting platform and the agency Talents In Games.

On July 12, a new regulation began to take effect in Europe concerning how digital distribution platforms should work with applications and games (first of all, we are talking about the App Store and Google Play).

The Chinese colossus of Tencent is on the way to a new takeover. On July 10, exclusive negotiations between Tencent and Hong Kong-based Leyou Technologies began. The market value of the latter previously reached $1.4 billion.