A report by Christopher Lefebvre from Tapdaq. The speaker presented the top five most suitable places for scrolling ads in mobile games, and also shared information on how each of them affects revenue, retention and other indicators.

A report by Paweł Gajda from Carbon Studio. The speaker spoke about how important it is to find and adjust the perfect balance between immersion and comfort when traveling in VR games.

Report by Jan Schneidereit from Mothership Marketing GmbH. The speaker spoke about how to build a successful media strategy focused on European countries.

A report by Teut Weidemann, an expert in the field of free-play games. The speaker talked about how to increase conversion and ARPPU in your game.

A report by Andreas Naumann from Adjust. The speaker spoke about fraud schemes and how they have become more complicated over the past few years.

Report by Jiri Kupiainen from Matchmade. The speaker spoke about the latest trends in influence marketing and gave practical advice on how to work with influencers.

A report by Jonas Antonsson from Raw Fury. The speaker spoke about how the publisher works, what guides him when choosing a game.

A report by Mike Hines from Amazon. The speaker shared data shared with Newzoo and Twitch about who is playing, who is watching, and who is paying now in the eSports field.

Report by David Gattig from Avrlon VR Studio. The speaker spoke about how indie studios combine game development and business processes.

A report by Matt Daly from Wargaming. The speaker spoke about the mixed reality technology used in the World of Tanks project.

A report by Diana Boiteux from MoPub (Twitter). Diana told us what the headline auction needs to turn into a successful “advanced headline auction” solution.

A report by Stijn Tops from Google. The speaker spoke about how to use LTV data in the development of the project, as well as how to analyze and predict LTV using Google tools.

Maxim Babichev ‘s report from VK.com . The speaker spoke about the HTML5 mobile platform, which opens up many new opportunities for developers and gamers.

A report by Nikita Vladimirova from GSN Games. The speaker shared an expert opinion on the current state of the social casino genre.

A report by Josh Larson from Kongregate. The speaker spoke about the platform Kongregate.com and the successful experience of running games on mobile devices, PCs and consoles.

Report by Marina Michkova from Yandex. Marina talked about how to use Yandex tools to get maximum revenue from monetization of Russian mobile traffic, as well as about new Yandex mobile advertising products and optimization tools that allow you to increase sales revenue.

Report by Juanjo Monge from Lab Cave Games. The speaker talked about how to increase the conversion and download of the application using the right ASO strategy.

A report by Artem Petukhov from Pixonic. Using the example of War Robots, the speaker talked about what to pay attention to when working with influencers.

A report by Jan Chichlowski from Vivid Games. The speaker spoke about how important it is to determine in advance the audience of your future game (gender, age, country) and focus on its preferences.