Yandex’s free analytical service has reported on new features. Now it has a Revenue report type. It shows how much the game earned with IAP, and immediately allows you to segment revenue by a number of indicators.

What the mobile games industry looks like today from the point of view of macroeconomics, the analytical company App Annie revealed in its latest report. We offer a short version in Russian.

Free analytical platform Mail.ru Group has launched a new feature within its predictive functionality. It is claimed that it can calculate the future LTV of an application with 90% accuracy.

Exactly how American gamers aged 22 to 38 consume gaming content, the Nielsen research company said in its latest report. Among the important figures are their monthly spending on games.

The DataMagic analytical service has an original function. Its users can now single out mobile publishers by region and country. For example, to display a list of the most earning teams from Russia.

Apex Legends had a very high-profile launch. And the project got off to a great start. However, the publisher of the game Electronic Arts has not shared the indicators of the game for a long time. And they could have fallen decently.

Vasily Sabirov, a leading analyst and co-founder of devtodev, talks about how Net Promoter Score can be useful for measuring user loyalty.

Users spend more on mobile games than on PC and console games; spending on console games is falling; the largest audience of PC players in the United States is those over 45 – App Annie shared this and much more with IDC.

Asian users are most willing to pay for mobile games. This conclusion was reached by the Israeli company SOOMLA after studying the behavior of players in different countries.

The analytical company Newzoo summed up the results of 2015. The volume of the global mobile gaming market has reached $30 billion, and China has become the largest mobile gaming market in the world.

We continue to publish the final materials from App Annie. The experts of the analytical company tell us what to expect from the coming year for the mobile industry.

Small studios cannot afford to save on marketing. Such conclusions were reached by the French Association of Video game Developers Syndicat National du Jeu Vidéo based on the results of a study of the local industry.

Over the past year, investors have invested $1 billion in AR and VR startups. Such conclusions were reached by the analytical company Digi-Capital.

The growth of content consumption from mobile devices is generated by millennials. Such conclusions were reached by experts of the analytical company comScore based on the results of a study of the Russian digital market.

The independent resource Develop compared different analytical platforms. Mobile analytics company DeltaDNA commented on this material. We share a retelling of the article.

CPLU or the cost of buying a loyal user for Apple mobile devices in August was $4. This is reported in the blog by the analytical firm Fiksu.

Children began to play more often on mobile devices. They use computers for the same purpose less and less often. This is reported by the VentureBeat resource with reference to a study by the analytical company NDP Group.

Discounts on bundles in shareware games give the user the opportunity to buy hard currency at a more attractive price. Isaac Roseboom from DeltaDNA analyzed the effectiveness of this strategy in an article for the company’s blog.

The analytical firm Newzoo found out that 46% of paying users among those playing in a social casino. The company told about this in a study that it shared with Gamesindustry.biz .