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Marketing August 4, 2015

Fiksu: the cost of buying users is growing again

In June, the cost of acquiring loyal users on iOS rose to $3.21 per person. Such information was shared by the analytical company Fiksu.
Development August 4, 2015

Changing the engine during development means losing money

Changing the engine increases the cost of development. The developers were warned about this by the head of the Sproing studio, Dietmar Houser, during a speech at the GDC 2015 conference.
Conferences August 4, 2015

White Nights 2015: Yandex Master Class

We are finishing publishing a video from White Nights 2015. The last of them is a master class by Oleg Dorozhok, head of mobile marketing at Yandex. At the conference, he spoke, among other things, about which landing gives the greatest conversion.
Games August 4, 2015

Respawnables authors Launch online shooter Afterpulse

A trial launch of the mobile third-person shooter Afterpulse took place in Australia. Information about this appeared on the Toucharcade resource forum.
Development August 4, 2015

Autodesk has introduced its own game development engine

As part of the GDC Europe 2015 in Cologne, Autodesk, known for such packages as 3D Max and Maya, demonstrated its game engine and announced its release date.
Marketing August 3, 2015

The Summoners War game has been downloaded 40 million times

The title Summoners War from Com2uS has gained 40 million downloads a year after launch. The company shared information about this in a press release on the official website.
Marketing August 3, 2015

How to promote a free-to-play game on the Russian market for $ 5 thousand?

The WakeApp company, based on our Friday publication “What to do if there is only $ 5 thousand for marketing?“, told us what and how to spend the marketing budget if you work in Russia.
Industry August 3, 2015

Rumor: Konami has become a “police state”

According to the Japanese online resource Nikkei, the everyday life of Konami employees resembles an Orwellian dystopia.
Games August 3, 2015

Horizon Chase is scheduled for release in August

The ideological heir of racing games of the late 80s – early 90s – Horizon Chase – will be released this August.
Industry August 3, 2015

Angry Birds 2 has been downloaded 10 million times in four days

It took Angry Birds 2 about four days to overcome the 10 million downloads bar.
Money August 3, 2015

EA lost 15 million mobile players in the quarter

Electronic Arts has announced the results of the first financial quarter of 2016. The total MAU of the company’s mobile projects fell by 15 million. But this did not prevent the revenue from digital sales to grow.
Digests August 1, 2015

The main thing for the working week (27.07.2015 – 31.07.2015)

Have a good weekend to everyone, and we are summing up the results of the last working week only. So, there was a lot of news about the Russian gaming market (J’son & Partners Consulting, Newzoo and Mail.Ru Group). From must read – an article about how to create the right game level, as well as VK’s story about the future of their mobile gaming platform.
Industry July 31, 2015

LINE messenger’s revenue decreased

Revenue of LINE Corporation, the owner of the messenger of the same name, decreased by 1% compared to the previous quarter. This became known from the financial report of the Japanese company.
Industry July 31, 2015

Beeline has become a mobile publisher

The Russian mobile operator VimpelCom has started releasing mobile games under its own Beeline brand.
Marketing July 31, 2015

What if there is only $5 thousand for marketing?

Us on App2Top.ru the developer wrote the other day: “how to promote an f2p game in the USA in the racing section of Google Play with a budget of $5-6k?”. Based on this question, we had a more general query: what to do if the marketing budget of a mobile game is only $ 5-6 thousand? We addressed it to the experts.
Conferences July 31, 2015

Casual Connect has launched a support program for developers in Eastern Europe

Not so long ago, the organizers of the Casual Connect conference series took the initiative. Developers of the best projects of Eastern European gaming events are offered free flights and accommodation in Israel to participate in the international indie developers Indie Prize Showcase at Casual Connect Tel Aviv 2015.
Industry July 31, 2015

Wargaming.net launched a publishing initiative

The authors of World of Tanks have officially announced their publishing ambitions. Yesterday, the company announced the introduction of WG Labs, a laboratory for supervising external projects.
Money July 31, 2015

Marvel: Contest of Champions earned $100 million in 7 months

Fighting game in the Marvel universe has become the fastest-earning Kabam game, “raising” more than $100 million in 7 months.
Industry July 31, 2015

Angry Birds 2 reached 1 million downloads in 12 hours

Rovio announced that Angry Birds 2 has overcome the threshold of 1 million installations in a very short time by mobile standards – 12 hours.
Games July 30, 2015

Peter Molineux’s Godus will be released in China

Chinese publisher and developer LongTu Games will release the Godus project of studio 22cans in China.
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