The main thing for the working week (27.07.2015 – 31.07.2015)

Mobile games are the fastest growing segment of the Russian gaming industry Mobile games in Russia in 2014 showed the highest growth rates among other segments of the gaming industry.

 Newzoo: the volume of the Russian gaming market in 2015 will exceed $ 1.3 billion In 2015, the size of the gaming market in Russia will pass the mark of $ 1.3 billion.

This is reported by the Newzoo research agency.

The volume of the Russian MMO games market is more than 28 billion rubles In 2014, the online multiplayer games market in Russia reached the level of 28 billion rubles.

This is 24% more than in 2013, the company claims Mail.Ru Group in the official press release.

 Working with media: a fragment from the book “Download money!” The team of the AppInTop group of companies has published a book “Pump money!” dedicated to the marketing of mobile games and applications.

We bring to your attention one of the chapters of the book – “Working with the media” (on the day of the PR specialist, it seemed very relevant to us).

How to create a beautiful game level? Mateusz Piaskiewicz is a landscape architect and game designer.

He told in his blog what composition laws you need to know in order to create beautiful game levels. We retell its text in a thesis.

 Wargaming.net launched a publishing initiative The authors of World of Tanks have officially announced their publishing ambitions.

Yesterday, the company announced the introduction of WG Labs, a laboratory for supervising external projects.

White Nights 2015: VKontakte report and transcript of questions and answers based on its results Speech by Mikhail Boldov, Product Manager VK.com , as part of White Nights 2015.

At the conference, he spoke about the future of the VKontakte mobile gaming platform. We also deciphered his answers to questions from the audience.

 What will the launch of the Instagram advertising platform lead to? Last week it became known that Instagram plans to open its advertising platform to all advertisers.

We asked market participants about what this initiative could lead to.

What if there is only $5 thousand for marketing?

Us on App2Top.ru the developer wrote the other day: “how to promote an f2p game in the USA in the Google Play racing section with a budget of $5-6k?”. Based on this question, we had a more general query: what to do if the marketing budget of a mobile game is only $ 5-6 thousand? We addressed it to the experts.