The former lead artist of Angry Birds created a game in three weeks that earned $24,000 in a week.
Independent developer Tuomas Erikoinen, who previously led the work on Angry Birds, and then participated in the creation of the Boomlagoon studio, recently purchased by Wargaming, shared the success of his Breakout Ninja game.
From January 4 to January 10, the game was downloaded 650 thousand times. During this time, she earned $1100 on an IAP offering to remove ads (conversion to a paying player ~ $0.08%). On advertising during the same time, the game earned $ 23 thousand (eCPM ~ $ 18).
Both downloads and revenue would hardly be possible without promotion. According to the data we collected on the App Annie service, which allows us to track the feature in the App Store and Google Play, on iOS the game was promoted in the application lists (Collection List) in all regions.
The game has been in the Top 5 most downloaded games in 12 countries, including the USA, as well as in the Top 10 most downloaded games in 30 regions, including Canada, Australia and Germany.
In Breakout Ninja, Tuomas promoted his other projects. Before the release of Breakout Ninja, their daily downloads fluctuated around 10-50 per day, after the release they were downloaded more than 10 thousand times in a week.
Two weeks were spent on the development of the game, writes Tuomas. It took another three days to fine-tune.
The project might not have appeared if the developer’s girlfriend had not insisted that Tuomas return to the prototype. The latter was written by him three days a few months before the release of Breakout Ninja.
Tuomas left Rovio in 2012 together with Antti Stén, with whom he founded Boomlagoon. In September 2015, he left Boomlagoon to launch his own studio, Part Time Monkey.
Sources: Part Time Monkey, App Annie