With the support of GOG.com (entertainment platform and video game store, which is part of CD PROJEKT) website App2Top.ru continues to regularly analyze which PC games are in the greatest demand.

The analytical company App Annie announced the release of a new tool, and at the same time told about the central players in the advertising market in the USA and China.

The Russian company Pixonic has announced the rebranding of its main project. What is the reason for this, – shared with App2Top.ru the authors of the game.

How experiments with Emojination game banners helped to reduce the download price by a record, – App2Top.ru Egor Karpov, CEO of the agency for the promotion of mobile applications AppBrain, told.

King today not only churns out three-in-a-row one after another, but also invests in teams founded by his former managers.

The authors of the geolocation project Landlord Real Estate Tycoon decided to take up the creation of tools that will help other developers to follow in their footsteps.

On the pages App2Top.ru the history of the development of the game Evilibrium: Soul Hunters begins to share the St. Petersburg studio ORC WORK. In the first essay, the producer of the project Sergey Himmelreich talks about the world of the project and the goals that faced its development.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Alexander Lukin from Yandex. In his speech, he talked about behavioral segmentation in AppMetrica.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Alexey Ilyin from Interactive Cartoon. In his speech, he spoke about the market of children’s applications.

For almost four weeks, the Pokémon Go project has managed to reach the mark of 100 million installations. How quickly the game will gain the next 200 million is unclear. In the USA, the DAU of the project and its daily downloads are rapidly melting.

What does the average American Pokemon mobile game player look like?

Trading platform G2A.COM announced the launch of a program aimed at developers and publishers – G2A Direct.

The Finnish studio Kopla Games, which developed a mix of an idler and a Nonstop Knight role-playing game, was acquired by the German company flaregames.

Kabam together with Hasbro will develop a mobile game about transformers, Keywords Studios bought an art outsourcing studio Volta Creation, and the creators of “Ghostbusters” went bankrupt.

What games could inspire the authors of Clash Royale and Candy Crush Saga, – Plarium game designer Vadim Loktionov told in his blog on Gamasutra. For App2Top.ru he offered a Russian version of the material.

The total circulation of the Metal Gear series was 49.2 million copies. This was announced by the publisher and game developer Konami in the financial report for the first quarter of 2016.

July was eventful for us. We have not only published a lot of great exclusive materials, but also launched two whole formats: diaries and ratings. In August it will be even more interesting, and in this publication you will find a selection of the most interesting materials for the past month only.

A clone of Subway Surfers with a non-standard binding for the genre in the universe of Tom the talking cat has gained about 10 million installations in two weeks.

How Qiwi blocking would affect the Russian online gaming market, why Microsoft to destroy Steam, the diaries of the developers of Warhammer 40,000: Space Wolf, – all this is in our selection of the most interesting materials of the week.