Hi-Rez Studios got into an awkward situation: in the promo materials of its new mobile game Paladins Strike, users noticed a fragment of art from Blizzard’s heroic Overwatch shooter. At the same time, Hi-Rez Studios’ flagship title — heroic shooter Paladins — openly imitates the style and gameplay of Overwatch.

Epic Games has announced its readiness to sponsor Fortnite online action movie tournaments. They will be held in 2018-2019, and the prize fund of the competitions will be $ 100 million.

Capcom publishing is porting the horror thriller Resident Evil 7 to the Nintendo Switch hybrid console. But the port will be unusual – instead of the whole game, gamers will download a small client through which the title will be broadcast from the cloud on their console. For the first time, the game will be available only in Japan.

The multiplayer survival thriller Conan Exiles has again made it into the top ten games with the largest simultaneous audience on Steam. On May 13, Conan gathered more than 49 thousand gamers online.

The Chinese corporation Tencent has acquired a controlling stake in the New Zealand studio Grinding Gear Games, known for its free-to-play role-playing online action movie Path of Exile.

The developer of the online action movie Titanfall studio Respawn Entertainment has a frame leak. Since the beginning of last year, 7 people have left the company to work in the Infinity Ward team, known for the Call of Duty franchise.

Mobile developer and publisher Gameloft reported for the 1st quarter of 2018. The company reported a 13.4% decrease in revenue compared to last year. The drop in revenue is due to the fact that the company did not have a single release in the first three months of this year.

The Chinese developer and publisher Netease increased operating expenses by 75% in the 1st quarter of fiscal year 2018. The increased expenses of the company are associated with the development and publication of new games for the PC platform, for which Netease has big plans.

The strategy genre is far from stagnating. The Swedish publisher and developer Paradox Interactive, who made a bet on this direction, is thriving today. In the first quarter alone, he earned $30.4 million dollars, which is 120% more than a year earlier.

The non-governmental American organization Entertainment Software Rating Board (ESRB), which is engaged in setting age ratings for games launched in the United States and Canada, stops from June 2018 to independently issue them to games distributed digitally for free.

It is really possible to attract investors with an interesting idea, even with minimal experience and a small team. This is evidenced by the story of Alexander Mistakidis, CEO of a small Canadian studio Gamelynx.

What is the meaning behind the word “vertical” when it comes to mobile marketing, and also why it is important to understand which vertical the project belongs to, — Mobio company told under the heading “Promotion School“.

Google temporarily solved the problem that caused the soundtrack to stop working in many HTML5 games in the Chrome browser. The company responded to the problem reports about a week later.

A series of strategies with a 60 million audience has a replenishment. Game Insight has announced the launch of a new game in the “Natives” universe — Trade Island: Big City Tribez. Like its predecessors, it is a city builder. Already at the start, the game boasts good retention.

Take Two publishing house has successfully completed the next year. Last year, the company did not release large game projects, but only developed existing ones. As a result, Take Two’s revenues remained at the same level, but the profit increased by 1.5 times.

In March of this year, Fortnite was leading in the top views of the Twitch platform by a four-fold margin from its closest competitor. Viewers watched Epic Games’ “battle Royale” streams for 611 million hours.

On April 17, App Annie published the mobile app index for April. With an eye on him, we note which games were the main breakthroughs of last month in terms of downloads and sales.

The Finnish Rovio is struggling with the distrust of the market. The company reported a successful completion of the quarter, but the exchanges reacted with restraint to the success report. Despite a 70% increase in operating profit, Rovio’s shares strengthened by only 5%.

Alexander Bezobrazov, Marketing Director of Social Quantum, spoke at the Epic Growth Conference about marketing problems, the reasons for the increase in staff and what specialists are needed to promote games today. We offer an edited transcript of the material.