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Marketing October 27, 2017

Learning to work with the consumer basket (another way to improve monetization)

If your game has a store, you should definitely find out what a consumer basket is. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.
Money October 27, 2017

82.6% increase in revenue from games at Mail.Ru Group

MMO games have been added to the piggy bank Mail.Ru Group 4.3 billion rubles in just 3 months. From August to September. This is 82.6% more than a year earlier.
Conferences October 27, 2017

White Nights Moscow 2017: Social Quantum on the development of its engine

A report by Kirill Shabordin from Social Quantum. The speaker spoke about what awaits a company that will embark on the path of developing its own engine.
Games October 27, 2017

Hi-Rez has released a mobile MOBA by Paladins in softlonch

Hi-Rez Studios held a “soft launch” of the mobile MOBA Paladins Strike in Australia, based on the “heroic” PvP shooter Paladins for PC and consoles.
Games October 27, 2017

Animal Crossing faster than other Nintendo games has reached the top of the Australian App Store

Softlonch Animal Crossing: Pocket Camp goes better than Super Mario Run and Fire Emblem. The social game reached the top of the top of the Australian App Store faster.
Industry October 27, 2017

Development history of Hawk: Freedom Squadron

Scrolling shooter on mobile can earn money. Alexander Enin, head of IT Territory, is sure of this (Mail.Ru Group). With App2Top.ru he shared the story of the development of the mockup Hawk: Freedom Squadron.
Marketing October 27, 2017

WebMedia plans to invest $5 million in Russian advertising networks

Israel is not afraid to invest in Russian IT. The WebMedia Group, headquartered in Ashdod, is ready to invest $5 million in players in the Russian mobile advertising market.
Marketing October 27, 2017

Appodeal: “Our advertising turnover is about $5 million per month”

How are things going with one of the brightest mediators of mobile advertising – Appodeal? How much does he earn? How does it work? Why did you buy Corona? How much is estimated by potential buyers? Answers to these questions in an interview with the founder and CEO of the company Pavel Golubev.
Games October 27, 2017

Resident Evil 7 has doubled the average duration of VR sessions on PS4

The average gaming session in the virtual reality mode of the horror Resident Evil 7 lasts twice as long as sessions of other VR games for PlayStation 4, according to Sony.
Games October 26, 2017

Seriously conducted a softlonch of a new game on the Best Fiends franchise

The Finnish mobile developer has seriously launched a new Best Fiends Rivals title in the softlonch, belonging to the Best Fiends puzzle franchise.
Development October 26, 2017

GameMaker Studio 2 has received support for the Xbox Live Creators Program

The developer of GameMaker Studio 2, YoYo Games, has agreed with Microsoft to provide users of the engine with access to the Xbox Creators Program.
Marketing October 26, 2017

Adventure game ads have the highest CTR

Which genres of commercials work best? Such a question was asked by AppLift analysts. They found out that the most effective video shows that promotes games in the genre of adventure (Adventure).
Conferences October 26, 2017

White Nights Moscow 2017: Ubisoft about influencers you don’t notice

A report by Alessandro Canossa from Ubisoft. Using the example of Tom Clancy’s The Division players, the speaker talked about how a special group of influencers from social networks can influence the rest of the free-to-play game community.
Industry October 26, 2017

The British government has promised to delve into the problem of gaming loot boxes

The UK government has responded to a civil petition to recognize video games with loot boxes as a form of gambling entertainment and to introduce age restrictions on such titles. Officials promised to study the problem more deeply and respond if necessary.
Industry October 26, 2017

Jason Schreier: “Video games destroy those who develop them”

Game development is not the healthiest activity today. This is the opinion of Jason Schreier, editor of Kotaku and author of the book about the difficult life of developers “Sweat, Blood and Pixels”. Why so, he told on the pages of The New York Times. We offer a short translation of the material.
Games October 26, 2017

Shipments and digital sales of the Final Fantasy XII remaster exceeded 1 million copies

Square Enix has shipped to stores and sold “digitally” over 1 million copies of the role-playing game Final Fantasy XII: The Zodiac Age for PlayStation 4.
Industry October 26, 2017

Gameloft has stopped supporting games for Windows Phone

French mobile game developer Gameloft has rolled back support for titles for the Windows Phone mobile platform.
Marketing October 26, 2017

Twitter will show ad targeting

The Twitter microblogging service will add information about the target audience of advertisements placed on the platform.
Platforms October 26, 2017

Digital gift certificates have appeared on Steam

Valve has added digital gift certificates with a fixed face value to the Steam game store. They can be used to replenish the Steam wallet of another user of the platform.
Money October 25, 2017

Gamers Spent $8.3 billion on Digital Games in September

September turned out to be hot. The players have shaken up their money by $8.3 billion. Most of the evergreen presidents went into the pockets of the developers of League of Legends, Destiny 2 and Fantasy Westward Journey.
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