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Industry June 22, 2018

Nintendo and Microsoft decided to be friends against Sony

Nintendo and Microsoft have launched a joint advertising campaign in honor of the release of the Minecraft multiplatform update. “It’s better together,” the competitors assure, while Sony continues to resist and does not allow playing under the same account on different platforms.
Industry June 22, 2018

Gamers are spending more and more on accessories and cards with digital codes

According to the analytical company NPD Group, cards with digital codes and gaming accessories became the main engines of growth in the US gaming market in May.
Industry June 22, 2018

The average American spends almost equal time on TV and smartphone

According to eMarketer, the average adult US citizen spends 3 hours and 50 minutes in front of the TV, and uses smartphones for 3 hours and 35 minutes. Analysts are confident that smartphones will bypass TV in 2019.
Marketing June 22, 2018

Promotion School: what is CPS and what are the pitfalls here

How does the purchase of traffic using the CPS model work? What are the pitfalls when working with such traffic? Nikolay Marchenko, a media buyer at Mobio, told about this as part of a series of articles “School of Promotion”.
Games June 22, 2018

State of Decay 2 after its release topped the top sales in the USA

In the monthly top sales of games in the United States, which is compiled by the analytical company NPD Group, the first place was taken by the horror State of Decay 2 from Undead Labs and Microsoft Studios.
Money June 21, 2018

The income of the Dungeon Fighter Online franchise has exceeded $10 billion during its existence

The online game Dungeon Fighter Online published by Nexon has earned over $ 10 billion over 13 years of existence. Nexon has revealed revenue data for the flagship title as part of an anniversary event dedicated to the 10th anniversary of the launch of Dungeon Fighter Online in China.
Editors' Choice June 21, 2018

What makes game items valuable?

A player will not want to buy game items or resources unless they begin to understand what their value is. How can this be achieved?
Marketing June 21, 2018

Features of working with the Playable Ads advertising format: AdColony experience

What is a playable advertisement (or, as it is also called, the interactive format of Playables)? What is it customary to do? What kind of games is it suitable for? I answered these and other questions in an article for App2Top.ru Alexander Dyudyuk, AdColony user engagement specialist.
Industry June 21, 2018

Why Gaming Companies are Afraid of Politics

Games are increasingly addressing specific political and social issues in their plots and settings. However, major publishers seem embarrassed to admit this and constantly insist that their titles are not a political statement. The Polygon publication discussed with industry workers and experts why this is happening.
Money June 21, 2018

Lineage M earned $1.2 billion in the first year

The revenues of the mobile role-playing MMO game Lineage M from South Korean NCsoft exceeded $ 1.2 billion in the first year of its existence. This is reported by the business publication The Investor.
Industry June 21, 2018

DLive has launched a mobile streaming platform on the blockchain

Streaming startup DLive has released a mobile version of the service for broadcasts for Android. DLive uses the technology of the Steem blockchain platform, created to encourage content authors on social networks using cryptocurrency.
Industry June 20, 2018

Valve has suspended the sale of game items for CS:GO and Dota 2 in the Netherlands due to the law on loot boxes

Valve has disabled the ability to sell and exchange game items in online games Counter-Strike: Global Offensive and Dota 2 in the Netherlands. The reason was the country’s law prohibiting the circulation of virtual items that can be sold for real money or played as a prize in a gambling game with money bets.
Conferences June 20, 2018

Contest: ask a question about blockchain and win a ticket to White Nights

Whether it is worth using blockchain in games and if so, how exactly — market experts will talk about this at the White Nights conference. We suggest that they come up with interesting questions on the topic. The authors of the two best questions will receive a premium ticket to the conference.
Vacancies June 20, 2018

Vacancies of the week (June 20)

Wanted: a game designer at Cubic Games, an ASO intern at DevGame Studio and a frontend specialist at Ubisoft.
Industry June 20, 2018

Facebook has launched a platform for creating game shows

The social network Facebook has introduced an interactive video service Gameshow, designed for the production of game shows of various formats: polls, quizzes and other tasks. This is reported by TechCrunch.
Industry June 20, 2018

Scopely received $100 million for new purchases

The publisher of Walking Dead: Road to Survival raised $100 million for future acquisitions and investments in game studios and new IP.
Development June 20, 2018

Shadowgun Legends was ported to Switch in two days

Czech studio Madfinger Games took only two days to adapt its Shadowgun Legends free-to-play shooter for Switch. This was told by the executive director of the studio Marek Rabas (Marek Rabas).
Platforms June 20, 2018

Organics account for 88% of all game downloads on Google Play

Almost all games downloaded from Google Play are found by users in the store itself by searching and viewing the catalog. Mainly advertising traffic accounts for only 12%, according to the analytical company Sensor Tower.
Money June 20, 2018

Fortnite earned $100 million in three months on iOS

In the first three months since the launch on iOS, fans of the main hit Epic Games spent $ 100 million in the game, analysts from Sensor Tower estimated. Only Clash Royale and Pokémon GO earned faster on iOS.
Industry June 20, 2018

SuperData considers the drop in interest in AR temporary

According to the analytical company SuperData, the segment of augmented reality applications in the second quarter of 2018 developed slowly, users and developers began to lose interest in it. However, analysts are confident that this drop is temporary, and the situation will change before the end of the year.
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