Most of the revenue was generated by Fire Emblem Heroes.

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Newzoo analysts told how successful Nintendo’s mobile direction was in 2018.

General statistics:

  • Mobile brought the company more than $300 million.
  • 10% of the revenue from all Nintendo games in January — September was generated by mobile. This is 1% more than Nintendo earned on mobile games for the whole of 2017.

Game Data:

  • The most profitable mobile title — Fire Emblem Heroes — earned $200 million. This is more than 60% of the total income from mobile.
  • The new IP Dragalia Lost collected $ 50 million dollars in three months after the release. Its share in the total revenue from mobile is 15%.
  • Nintendo’s first big mobile game, Super Mario Run, generated $7 million in a year. This is only 2.4% of all mobile revenue.

Market data:

  • The largest market for Nintendo is Japan (59% of the total mobile turnover).
  • The second largest market is the USA (27% of the total mobile turnover).

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