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Money June 5, 2018

How Zynga is Rebuilding its Portfolio for Further Growth

Translation of the article by Sensor Tower Analyst Anthony Bartolacci talks about how the recent purchases of the American publisher Zynga have rebuilt the company’s portfolio and opened up new growth prospects.
Games June 5, 2018

GitHyp: Quake Champions launched on Steam worse than LawBreakers and Battleborn

Rating service GitHyp drew attention to the attendance of the heroic shooter Quake Champions, which appeared in early access Steam in August 2017. The multiplayer action movie from the legendary id Software company started very modestly, gathering a maximum online of 2.4 thousand players.
Platforms June 5, 2018

The App Store is visited by 500 million people a week

About half a billion users enter the Apple mobile app store every week. This was announced by the company’s CEO Tim Cook at the annual WWDC conference.
Industry June 4, 2018

Square Enix Montreal refused to make new Go series games

No new puzzle games of the Go series will be released. They don’t sell well because of an unsuccessful distribution model, the developers admitted.
Industry June 4, 2018

New trend: Mobile ports of old Korean MMOs are entering the world market

Two South Korean companies are simultaneously preparing global releases of mobile versions of their MMORPGs. Nexon will release multilingual MapleStory M, and NCsoft — Lineage M.
Industry June 4, 2018

Microsoft bought GitHub for $7.5 billion

Microsoft has acquired GitHub, the world’s largest hosting and collective software development platform with an audience of 28 million people. The transaction amount was $7.5 billion.
Industry June 4, 2018

The ex-lead of the Xbox project called professional burnout a big problem of the gaming industry

The former technical director of the Microsoft devices and entertainment division, Jay Allard, believes that hard work in the gaming industry forces many developers to quit creating titles and go to other industries.
Marketing June 4, 2018

VKontakte has halved the cost of advertising for VK applications (UPDATED)

VKontakte has introduced advertising privileges for games and applications hosted on the social network platform. This was announced to App2Top by the head of the VKontakte gaming platform Maxim Babichev.
Industry June 4, 2018

Bloomberg: the fall in Nintendo shares caused panic among investors

Shares of Nintendo have fallen by about 10% over the weekend. On Friday, June 1, the securities of the Japanese company lost 4% of their value, and by Monday, June 4, they fell by another 6.3%, dropping to the level of December 2016, Bloomberg reports.
Industry June 4, 2018

Why PlatinumGames decided to become independent from Publishers

Developers Bayonetta and NieR: Automata from the Japanese studio PlatinumGames will no longer transfer intellectual rights to their projects to publishers. The studio does not want to depend on the customer’s requests during development.
Money June 3, 2018

NetEase invested $100 million in Destiny Authors

Chinese developer and publisher NetEase has invested $100 million in Bungie Studio. The companies have entered into a partnership in which they will work together on “new directions,” Bungie reported.
Games June 3, 2018

Talking Tom creators’ games have gained 8 billion downloads

The British company Outfit7 reported that its mobile games have been downloaded 8 billion times. Outfit7 is known as the author of the Talking Tom and Friends gaming media franchise.
Industry June 3, 2018

Paradox is thinking about new ways to monetize games

Shams Jorjani, vice president of business development at Paradox Interactive, said that the publishing house will look for new ways to get revenue from titles in addition to the usual business model for selling add-ons.
Money June 1, 2018

China’s iDreamSky is going to IPO for the second time

Two years after leaving the American NASDAQ exchange, the Chinese publisher of mobile games iDreamSky decided to enter the stock market again.
Platforms June 1, 2018

Games generated three-quarters of App Store revenue in 2017

The App Store will be 10 years old in July. By the anniversary date, the App Annie analytical platform has prepared statistics on the financial performance of Apple’s mobile store from 2010 to 2017. According to App Annie, last year 75% of the company’s revenue from mobile came from games.
Marketing June 1, 2018

Promotion School: how can the arbitrageur regain interest in the offer?

Who is an arbitrageur, what is he needed for and how to behave when the offer has been spinning for a long time and is irrelevant by many signs. Sergey Zakharov, traffic manager of Mobio, told about this in our traditional section “Promotion School”.
Industry June 1, 2018

How did My Town Games learn to make money from children’s games?

Israeli My Town Games specializes in creating premium games for children. Her approach to game design and mutual integration of products allow her to successfully exist on the market and release a title per month.
Industry June 1, 2018

Roblox follows Minecraft into the educational market

On May 31, the authors of the popular children’s social game Roblox announced the creation of the educational project Roblox Education. In terms of scale, this initiative is comparable to the educational program of the company’s main competitor – Minecraft.
Platforms May 31, 2018

VKontakte presented the crowdfunding platform “Goals”

VKontakte will allow users to finance projects using crowdfunding. To do this, VK launched the “Goals” service. It is available to the administrator of any community on the social network.
Industry May 31, 2018

Publisher Harry Potter: Hogwarts Mystery fired a group of employees

Among those who fell under a series of layoffs at the California-based Jam City company were specialists from the Marvel Avengers Academy development team.
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