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News July 29, 2025

Killing Floor 3 entered the top 5 of Steam’s weekly sales chart

Last week, Tripwire Interactive released Killing Floor 3. Despite “mixed” reviews, the shooter showed strong sales on Steam. For the week of July 22-29, it ranked fourth among the top-grossing products on the platform, and if you exclude free-to-play and Steam Deck, it ranked first.
News July 29, 2025

Playrix acquired a small stake in iDreamSky

Playrix has secured a deal with the Chinese publisher iDreamSky. Through its subsidiary, PLR Worldwide Sales Limited, it acquired 38.08 million shares of the publisher for 39 million Hong Kong dollars (approximately 4.97 million USD).
News July 29, 2025

Within a day, Thunderful Group’s value dropped by more than half to a record low

Reports on the risk of bankruptcy and a new restructuring negatively affected the stock value of Thunderful Group. By the time this news was written, their stock price had dropped to 0.29 Swedish krona (0.03 USD) per share — a decrease of 53.71% since the evening of July 28.
News July 29, 2025

Thunderful Group is facing new challenges as the company prepares for a major sale of shares and layoffs

The Swedish holding company Thunderful Group is on the brink of bankruptcy. It announced that to protect itself from financial collapse, it is compelled to take several serious measures, including restructuring.
News July 29, 2025

Xbox will introduce mandatory age verification for residents of the United Kingdom

Microsoft will begin verifying the ages of Xbox users from the United Kingdom. This is necessary to comply with local internet safety legislation.
News July 29, 2025

Sony has filed a lawsuit against Tencent for plagiarizing the Horizon series

The Sony Corporation has filed a lawsuit against Tencent, accusing the Chinese giant of copyright infringement. Sony argues that the survival game Light of Motiram, created by Tencent’s subsidiary team, is an outright copy of the Horizon series games.
News July 28, 2025

The creator of Dead Space and The Callisto Protocol does not rule out the possibility of stopping game development

Industry veteran Glen Schofield shared in a LinkedIn post that he was unable to secure funding for his next game. Now, he is considering stepping away from development entirely.
Round table July 28, 2025

How widespread is the migration of mobile developers to the premium segment on Steam?

Is there a transition from mobile to Steam, and if so, what might this phenomenon be attributed to? The editors of App2Top spoke with teams that have experience with both platforms: HeroCraft, Brickworks Games, Lipsar Studio, Kylyk Games, and Nekki.
News July 28, 2025

“Rostelecom” has relaunched its own platform with game keys

The company “Rostelecom” has indeed decided to re-enter the digital game store market. It announced the launch of a “gaming showcase” where keys for titles on Steam and consoles are sold.
News July 28, 2025

SteamDB introduced leaderboards for games based on DAU and wishlist activity

The service SteamDB has started publishing two additional rankings. In one, it sorts games on Steam by the number of daily active users (DAU), and in the other—by “wishlist activity.”
News July 28, 2025

Weekend Highlights (July 26-27)

PwC has forecasted that the gaming market will grow to $300 billion by 2029, 9 million people have played the Oblivion remaster, Quarantine Zone: The Last Check has reached a million wishlists on Steam and found a publisher—here are the main events in the gaming industry from this past weekend.
Premium Industry July 25, 2025

Julian LeFay’s Game Design Philosophy in Quotes: What Developers Can Learn from the “Father of The Elder Scrolls”

On July 22, the programmer, game designer, and composer Julian Jensen, better known as Julian LeFay, who was instrumental in the creation of the The Elder Scrolls series, passed away. We have compiled his notable quotes—on the unobtainable freedom of tabletop RPGs, procedural generation, and how the industry grinds down young developers.
News July 25, 2025

Researchers are concerned that a large number of AI-generated reviews on Steam could harm games

The number of AI-generated reviews on Steam is on the rise. This conclusion was reached by the experts at Copyleaks, a text verification service, after analyzing reviews in the Valve store.
News July 25, 2025

KRAFTON acquired the studio behind Last Epoch for $96 million

There is a new addition to the KRAFTON family of subsidiary companies. The studio Eleventh Hour Games, which developed the action role-playing game Last Epoch, has joined them.
News July 25, 2025

Analyst: In Europe, private gaming companies continue to expand their workforce, while public ones are laying off staff

Analyst Aldora Joost van Dreunen examined the changes in staffing at the 50 largest European gaming companies in recent years. He noted that the crisis in the industry did not prevent private publishers and developers from growing steadily—unlike their public counterparts.
News July 25, 2025

New age ratings have appeared in the App Store

Apple has updated the age rating system in the App Store. The corporation announced the addition of three new levels: “13+”, “16+”, and “18+”.
News July 24, 2025

Sales of Elden Ring Nightreign have exceeded 5 million copies

This achievement was announced by FromSoftware and Bandai Namco on the franchise’s official account on X.
News July 24, 2025

Hasbro received $83 million in royalties from MONOPOLY GO! in the first half of 2025

The mobile hit MONOPOLY GO! is generating increasing revenue for Hasbro, the company that owns the rights to the IP. In its recent financial report, Hasbro revealed that royalties from the game amounted to $83 million for the period from January to June 2025.
News July 24, 2025

itch.io removed adult games from search results, and at least some titles will be deleted

The owner of itch.io, Leaf Corcoran, announced that the store is forced to “deindex” all NSFW content. Adult games will now be temporarily excluded from search results due to pressure from activists at Collective Shout.
Marketing July 24, 2025

Beyond the Transaction: How Payments Become a Powerful Marketing Tool in Gaming

On the importance of the payment process, its role in marketing and brand building, Natalia Sobakina, Director of Product Marketing at Xsolla, shared her insights on the pages of App2Top.
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