Liftoff and GameRefinery have released a large report in which they talked about the situation with advertising in mobile casual games for the period from May 2021 to May 2022. We have selected a few facts from it.

The developers stated that they want to create a progressive, inclusive studio, whose employees will be able to “fully devote themselves to work.”

Electronics Hub has found out which mobile apps Twitter users in different countries dislike the most.

Tencent has decided to get rid of the shares of inefficient companies due to growing pressure from the Chinese authorities and investors, the Financial Times reports.

This is stated in the company’s annual financial report, excerpts from which appeared online. According to them, IO Interactive is eyeing mobile because it wants to diversify its portfolio.

The check will also affect Alibaba, JD.com and Yum China Holdings, Bloomberg reports.

Brace Yourself Games has announced the launch of a publishing division called Brace Yourself Publishing. It will work with indie teams.

We are publishing a new list with gaming vacancies. This week, they are wanted: the chief monetization manager at Dankolab, the advertising creative manager at SIDUS HEROES and the Unity developer at Fumy Games.

VK Play conducted a survey timed to September 1. She found out that more than 80% of the Russians surveyed played video games themselves when they were children. A quarter of them had GTA series games as their favorites.

This is reported by Bloomberg with reference to an anonymous HR manager of ByteDance. According to him, the company hopes not only to retain old employees, but also to attract new ones.

Unity and Yale University asked the opinion of 2034 gamers from the United States about global warming. The overwhelming majority replied that they were worried about climate change and wanted gaming companies to fight it too.

NetEase continues its global expansion. She negotiated the purchase of the French studio Quantic Dream. This is the first company from Europe to become part of a Chinese technology giant.

The Chinese giant acquired shares through a subsidiary of Sixjoy. Together with him, Sony invested in the authors of Elden Ring, which now owns 14.09% of the studio.

Six months ago, Nintendo first announced that it was going to close Dragalia Lost, but it only announced the final date now. The company also withdrew the title’s in-game currency from sale.

The size and terms of the transaction were not disclosed. However, it is known that on September 30, TriplePlay will close access to its platform and delete user data. The founder of the startup, Mark Hlady, will leave the company and take up investments.

The company did not elaborate on the reasons for the rebranding. However, in her statement she mentioned the “new owners”, who probably decided to change the name.

The developer under the nickname Fanfaron admitted that he started trading cryptocurrency in the hope of earning more money for the game, but chose the wrong time.

The head of the company Burak Vardal (Burak Vardal) said this in an interview with VentureBeat. According to him, the hyper-casual publisher overcame the milestone of 2 billion downloads back in July.

Hong Kong-based Animoca Brands is preparing to receive new funding. As Bloomberg found out, the main investor will be the investment company Temasek, owned by the government of Singapore.