Chinese match-3 pro zombie Puzzles & Survival earns $23 million a month. It can already be called one of the highest-grossing puzzles on the market. And she is far from the only match-3 dedicated to the post-apocalypse and the living dead.

Sensor Tower analysts shared a report on the state of the mobile advertising market in the American App Store in 2020. Among other things, they noted that one of the main advertisers on the market is Playrix.

Sensor Tower analysts told how things were going with the monetization of App Store games in 2020. Among the observations is the strengthening of the subscription model and the growth in the number of teams earning exclusively from advertising.

At the beginning of this year, RPG and strategy confidently overtook other mobile genres in terms of revenue. This is not the first time this has happened. Sensor Tower analysts talked about the situation with these and other game genres in the first quarter of 2021.

Sensor Tower analytical company has shared a large report on the mobile market for the first quarter of 2021. It turned out that during this period, gamers spent $ 22.2 billion, which is 25% more than a year ago. We tell you what else the analysts found.

Sensor Tower announced the purchase of the analytical marketing platform Pathmatics, which was the first transaction of its kind for the company. Its amount is disclosed. It is known that Sensor Tower will now be able to provide its users with more tools and sources for mobile analytics.Pathmatics confirmed this information on May 24 on its official website.

There aren’t many mobile franchise games on the American market. Only 9% of titles relate to products made under license. At the same time, they account for 23% of the earnings of the entire mobile in the USA.

Harry Potter: Hogwarts Mystery earned $300 million by its third anniversary, and its combined downloads in the App Store and Google Play amounted to 82 million. Such conclusions were shared by Sensor Tower analysts.

Mario Kart Tour is one of the highest—grossing mobile races. To date, the revenue of the game exceeds $ 200 million, and its downloads in the App Store and Google Play — 200 million.

According to the results of the first quarter (ended March 31) Crash Bandicoot: On the Run hit the tops in downloads and revenue. To date, the King project has earned over $ 1.2 million, and the game has overcome the 20 million downloads mark faster than any other runner — including Subway Surfers. However, now the mobile “Crash” indicators have begun to decline.Revenue data

The mechanics of season passes have gained popularity due to the success of Fortnite and PUBG Mobile. But not only these games have made good money on it. Sensor Tower analysts told what other mobile projects managed to seriously increase revenue after the introduction of seasonal passes. There is a game from Playrix in the list.

Three Kingdoms Tactics, published by the Chinese company Alibaba, has become one of the highest-grossing iOS games of this year. In three months, she earned $194.8 million. Its total revenue for the entire period of operation amounted to more than a billion dollars. According to Sensor Tower, the game is now available in only eight countries.

Mobile runner Crash Bandicoot: On the Run has become a big hit in less than a week. According to analysts from Sensor Tower, the King game has already been downloaded over 25 million times since its release.Crash Bandicoot: On the Run overcame the mark of 22 million installations in just four days — from March 25 to 28.

PUBG Mobile continues to set new records. For the entire period of operation, the revenue of the Tencent project amounted to $ 5.1 billion. At the same time, most of this amount fell on the Chinese version of the game.According to analysts from Sensor Tower, PUBG Mobile’s revenue amounted to $2.7 billion last year alone.

The mobile version of Genshin Impact has earned over $1 billion in the App Store and Google Play. It took six months. No mobile game has ever earned a billion so fast.

The COVID-19 pandemic has affected many things, including the sources of game downloads in the App Store. Referral links now play a decisive role, and not a search in the store, as it was before 2020. The analytical company Sensor Tower writes about this in a new report.

Sensor Tower analysts in a recent study decided to see how the mobile puzzle genre was doing in 2020. It turned out that it was not bad. During the year, US gamers left more than $4.6 billion in such games. Among the highest-grossing projects, two games from Playrix were noted at once (and another one became the leader in downloads).

Sensor Tower analysts have prepared a report on the most profitable mobile games of last month. PUBG Mobile became the February leader at the box office, which together with its Chinese version of Game For Peace earned $ 250 million. Also in the top of the best was the project of the Russian Playrix.

Even five months after the release of Genshin Impact remains one of the highest-grossing mobile games in the world. According to analysts, during this time she collected $ 874 million only in the App Store and Google Play.