W3i has changed its name to NativeX and launched a new native advertising platform, which, according to its management, will provide the best level of monetization in mobile games and applications.
NativeX is a platform that allows developers to create “native” ads. What is its difference from regular in-app advertising?
The fact that the authors of the program or game where this advertisement is shown are working on the framing of the standard ad block.
The example below shows how NativeX worked with advertising inside the game Deal or No Deal by iWin studio. In fact, they drew a beautiful frame that does not stand out from the style of the project, for an ordinary banner, we can say they beat it.
This is native advertising.
More specifically, developers get more control over advertising: about 65% of the advertising space is controlled by them and only 35% by the advertiser. According to the idea, thanks to this, ordinary advertising inside applications will not break out of the visual style of the program or game. This means that it will be more attractive to the user, will not cause rejection.
The task of the new service is to increase CPM. You can get $2 from a thousand impressions of regular ads on the mobile market, but in the case of NativeX, this figure can reach $10, says Rob Weber, one of the founders of NativeX in an interview with GamesBeat.