The volume of the global mobile advertising market in 2012 grew by 111%, amounting to $ 3.4 billion, according to AdWeek with reference to IAB.
“Do you know what happened?“, – David Silverman, one of the shareholders of PricewaterhouseCoopers, comments on these figures. – “Today, everyone is looking at their phone screens. And marketers are trying to get to every user, wherever they are – in an elevator, a coffee shop, anywhere else. Inventory is available, there are people. You combine these elements, localize them, and you have huge opportunities in the mobile market.”
In 2011, the growth rate of the mobile advertising market was 149%. The volume of the entire digital advertising market increased by 15% to $36.6 billion.