The mobile gaming advertising market is going through a bad time. In many regions of the world, there was a significant reduction in the number of mobile game advertisers and creatives in May.

After the release of iOS 14.5, in which Apple turned off IDFA by default, advertisers began to redistribute their advertising budgets in favor of Google Play.

A young publisher of mobile games and applications, Green Grey, went on television as part of a campaign to increase awareness. The company has launched a weekly TV program dedicated to mobile games on Muz-TV.

In the final article on jurisdictions for doing business, VERSUS.legal examines the conditions for opening and operating a business in Ireland.

The VERSUS.legal law firm continues a series of articles on jurisdictions for doing business. She examines the conditions for opening and operating a company in the most popular regions and tries to answer frequently asked questions about relocation. This time we are talking about the state of Delaware.

This article is the first of a series of reviews of jurisdictions for doing business from the VERSUS.legal law firm. It deals with the conditions for opening and doing business in Cyprus, the country that first comes to mind for Russian businessmen who think “where can I open a company outside the CIS?“.

Popular video blogger Vlad Paper opens the game publishing house RedTower. His company is ready to provide any project with guaranteed organic matter of 2 million units. How it works — in conversation with App2Top.ru Ruslan Voronetsky, Business Development Director of A4 Group of companies, who manages the blogger’s non-YouTube businesses, as well as Nikolay Voronkovich, CEO of RedTower publishing house, told.

In early April, Tenjin launched a solution that displays SKAdNetwork conversion values for free. What it is and why it is important in the post-IDFA era is in our material.

A new player has appeared in the game project financing market — FM.digital company. She is ready to allocate up to $ 500,000 to developers of mobile games and applications for promotion at the expense of future revenue and not take a share in the business at the same time.

The Chinese analytical service SocialPeta shared the results of last year in the mobile games market, and also told what to expect from this year. There are a couple of interesting figures in the study.

A new publisher of mobile games and applications with a Russian founder has appeared on the gaming market. It’s about the Green Grey company. She started with investments in the authors of the game “Don‘t look away from the red refrigerator” and collaboration with sculptor Zurab Tsereteli.

Today, analytics tools allow you to evaluate the effectiveness of not only purchased traffic, but also streams on Twitch. About this in your column on App2Top.ru told the service provider Xsolla.

Today it is difficult to satisfy the personnel hunger of domestic gaming companies. Their global success requires significant scaling, which is impossible if only specialists from game dev are involved.

Cloud provider G-Core Labs earlier this month held a competition for the best indie game with an online component. It ran until February 10. The winners have recently become known.

How the mobile advertising market has changed in the gaming segment, — SocialPeta and Nativex told in a large-scale report. We briefly share the key points of the study.

More contests for game developers! Cloud provider G-Core Labs has announced its own competition. It is focused exclusively on indie games with an online component.

Pixonic aggressively attracted new media sources to expand the audience of its games, which inevitably led to an increase in the number of fraud. To solve this problem, Pixonic turned to AppsFlyer and started using Protect360.

What advertising channels did miHoYo resort to when Genshin Impact was released, — the Chinese analytical platform SocialPeta told in a column for App2Top.

Recruiters of gaming companies 4Friends, 101XP and Chillgaming — with the support of the Odnoklassniki social network – told about possible ways to get into gamedev.