How to improve the position of a mobile game in the App Store and Google Play search using ASOdesk tools, — says Sergey Sharov, founder of the ASOdesk platform and the Angle Connect agency.

The social network VKontakte announced its annual conference for game developers. This time VK High Score will be held online. The event is scheduled for November 20.

In 2020, the gaming company Playgendary implemented an original HR initiative. The company has divided the HR department into small HR departments. Everyone is self—sufficient and works exclusively with their own business unit. Playgendary shared her new experience in an interview with App2Top.ru .

At least two dozen publishers worth paying attention to are currently working on the hyper-casual games market. How to choose the right one, — says in his column on App2Top.ru Nadav Ashkenazy, CEO of ironSource marketing company and Supersonic Studios game publishing house.

Another analytics tool has been activated. It’s called SocialPeta. The service allows you to monitor the advertising activity of competitors in the mobile market. Fiona Long, one of the project managers, tells us more about it.

How to work with in—game advertising, which should be taken into account, – in your column for App2Top.ru Anastasia Petrova, Manager for work with Strategic partners at Audience Network Facebook, told

Family Island is the main opening of the Belarusian game show this year. Over the past 12 months, the monthly revenue of the farm about the prehistoric family has grown 100 times. If in September 2019 she earned $ 50 thousand, then in September 2020 — more than $ 5 million. The development team — Easy Team — was able to achieve such results after merging with Melsoft. About how it was, — App2Top.ru I talked…

Last week, the Russian publisher Playcore announced the launch of a competition for the best mobile game project. The winners will receive initial traffic to any geo, as well as full-format marketing assistance.

The profession of “Screenwriter of computer games” was included in the top five most popular creative competencies of the ArtMasters competition, held with the support of Russian ministries.

Google will launch a two-day Mobile Gaming Bootcamp training event about the promotion and development of mobile games tomorrow, August 19. Speakers will talk about the practices of using Google products for gaming: Google Ads, AdMob and Firebase. Belka Games, CarX Technologies, Donut Lab and Appache will also share their insights.

What is mobile retargeting and how to use it better — in your material on App2Top.ru the marketing specialists of ZiMAD Lilia Khasainova and Kristina Borisova told.

How many games use advertising for monetization, how to correctly estimate the potential daily revenue from advertising, how to properly set up advertising monetization in your game? — answers these and many other questions in his column for App2Top.ru Orly Tsesis, Publishing Solutions Manager Facebook Audience Network.

Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers App2Top.ru she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.

Localization of the game is not only the translation of content into other languages, but also its integration into the product. Sometimes it takes no less time than working on the same text. How to make it so that the game can be easily and quickly localized for any market, — says the company Alconost.

ZiMAD has launched a new division. Now the company is focused not only on the development of its projects, but also on the purchase of third-party ones. We talked with Galina Zueva, the company’s chief operating officer, about what games ZiMAD is engaged in, what it is and why it decided to take up investing.

On the pages App2Top.ru ZiMAD has launched a humorous test. Based on gaming preferences, he will tell you which profession in game development will suit you best.

What is the difference between Western and Chinese games, what are the problems facing the hyper-casual games market, as well as the features of publishing in China, we talked with the CEO of the Chinese publisher ModooPlay.

From February to July, the Talents In Games game dev specialists search site attracted about 2,000 targeted responses to companies that use its services.

On June 18, a chamber event dedicated to the gaming market of the Celestial Empire will take place in the city on the Neva. We are talking about Journey to the East, where representatives of mobile companies will share insights about working in the Chinese market.