A group of Italian scientists conducted a large study of sexism in modern advertising and its impact on consumer interest. It turned out that today the use of deliberately sexualized images in marketing causes negativity among women and has almost no effect on men’s interest in the product.Dead or Alive 6

What is the average salary of game developers in the market, how many of them are women, does higher education affect wages — these and many other questions are answered by a new salary study from Talents In Games and App2Top.ru .

Marketing company YellowHead analyzed more than 300 million impressions of commercials of games in the genre of social casino. As a result, she highlighted a number of features in the promotion of such projects — from the color of the buttons to the time of the logo display.Basic tips and statistics

Has the amount of work increased during self-isolation? Do employees want to return to the office after the pandemic? How has remote work affected efficiency? These and other questions are answered by the results of a study that was jointly conducted App2Top.ru and the job search and recruitment service Talents In Games.

The authors of the VR Heaven blog interviewed Reddit users about whether VR helmets cause “seasickness”. It turned out that this problem depends on the gender of the player.

Talents In Games conducts a small survey. It is dedicated to the reaction of industry participants to the forced quarantine. We invite you to take part in it, share your attitude to the situation.

We tell you how many in the gaming industry have switched to “remote”, as well as what tools they use to organize work at home.

The analytical platform DeltaDNA conducted a chamber survey. She asked her clients — mobile game developers — about how they work with advertising in their products.

App2Top.ru together with Talents In Games conducts research. His goal is to find out for what reasons people change jobs in the industry, what usually does not suit employees in gaming companies, and also how often they hunt here.

Which settings and in-game weapons attract gamers of different genders more, the analytical company Quantic Foundry found out.

In September, the job search service TalentsInGames.com on the pages App2Top.ru conducted a survey. It was dedicated to how much education affects a career in game development and how much game specialists are interested in studying.

American teenagers are spending more and more on video games. One of the main reasons is Fortnite.

The turnover of the gaming market in Russia will double in the next five years — from $2.2 billion to $4.8 billion By 2022, the gaming sector will overtake TV advertising in revenue and come in third place in the revenue structure of the Russian media and entertainment industry. This is stated in the study “World Entertainment and Media Review: Forecast for 2018-2022” by PwC consulting company.

The international advertising mediation platform Chocolate has published the results of a study on the attitude of mobile developers to their advertising revenue. According to the survey, 69% of the creators of games and programs for mobile are not satisfied with the proceeds from advertising.

The developer of the banking software ACI and the analytical company Newzoo investigated the habits of gamers in three countries to understand how and for what they are willing to pay money in video games.

Almost all games downloaded from Google Play are found by users in the store itself by searching and viewing the catalog. Mainly advertising traffic accounts for only 12%, according to the analytical company Sensor Tower.

Although digital sales of video games are growing every year, American gamers continue to actively buy physical copies of titles. According to a report by the analytical company Nielsen, 66% of console owners in the United States prefer a game on disk to its digital version.

The PayPal payment system and the analytical company SuperData Research studied the costs of gamers: how much they spend on buying games and game content, how much they donate to game streamers and where they prefer to buy new titles.

The analytical platform Newzoo compared the audience composition of the two most popular “royal battles” — Fortnite Battle Royale and PLAYERUNKNOWN’S BATTLEGROUNDS. It turned out that PUBG is more often played by adults and independent gamers, and young people and students predominate among Fortnite fans.