Facebook still managed to launch its cloud gaming service on iOS. Due to Apple restrictions, it still cannot be accessed through the App Store. Instead, users will have to run the games in a separate web application.Facebook’s cloud gaming service will run on iOS as a progressive web application (PWA).

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

Part of the changes in Apple’s guidelines concerns the process of submitting applications to the App Store. Now developers have more opportunities to appeal against the rejection of their applications. In particular, you can directly indicate why the company’s decision could be biased.Apple spoke in detail about the changes after the start of the WWDC conference, at which, among other things, the announcement of iOS 15 took place.

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

Apple‘s lawyers have asked the court to dismiss one of the ten main points in the Epic Games lawsuit. In it, the authors of Fortnite claim that the promotion of the game on iOS is necessary for effective business development.

iOS users spent the least in the game. The main part of the revenue was generated by console players. The PlayStation 4 gamers were the most generous.

Three Kingdoms Tactics, published by the Chinese company Alibaba, has become one of the highest-grossing iOS games of this year. In three months, she earned $194.8 million. Its total revenue for the entire period of operation amounted to more than a billion dollars. According to Sensor Tower, the game is now available in only eight countries.

The 1v1Me app has been launched on iOS, which allows you to bet on matches in online games. Currently, access to it can be obtained only by invitation. However, its authors have already raised $2 million for the development of their startup.The company 1v1Me was founded by young entrepreneurs Anthony Geranio and Alex Emmanuel.

Service Team Checkaso analyzed how effectively popular mobile projects attract organic traffic in different countries. Among the selected games are Among Us, League of Legends: Wild Rift, Shortcut Run and others.Checkaso took the most popular mobile games of 2020 as the basis of its research (according to Sensor Tower).

This year, PUBG: New State, the sequel to the famous battle royale in a futuristic setting, will be released on mobile platforms. The project is being developed not by Tencent, but by the authors of the original game.

Omdia analysts have published a forecast about the possible consequences of Apple‘s IDFA policy. They assumed that this year the advertising market in iOS applications will fall by 17% at once.

Which categories of iOS games have the lowest share of non-branded traffic? — the analytical company ASOdesk asked this question in its research. The figures were revealed as part of WN Winter’21. We share the material prepared on the basis of the speech.

Privacy tokens do not guarantee the security of personal data of iOS users. The media found out that Apple does not always verify the authenticity of app labeling. A number of developers have already taken advantage of this loophole.

Apple has updated the guidelines for publishing apps in the App Store. Among other things, the changes affected subscription services, donations for developers and application descriptions.

This year, new rules regarding IDFA will be launched on iOS. Liftoff marketing company told how much these changes will affect Android. We have chosen the main thing from the material.

A month ago, Apple obliged developers to indicate what data is collected in their applications. But only since yesterday, users have actually been able to see this marking in the App Store.

The transition to its own ARM processors made it possible to launch software for iOS on Apple desktop solutions. This applies to both apps and games. However, not all companies have added support for the new feature to their products yet.Monument Valley 2, powered by Big Sur

Among Us continues to lead the mobile charts and has already brought developers tens of millions of dollars. To date, the iOS and Android version of the game has been downloaded more than 200 million times.Sensor Tower reported that Among Us became the most downloaded mobile game in October with a result of 75 million downloads (according to AppMagic, the figure is higher).

From December 8, all iOS developers will have to indicate in their application profiles exactly what data they collect about users. Otherwise, they will not be able to get permission to publish or update. In particular, developers will be required to mark the data that third-party SDKs pull up in their programs.