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All publications by tag «ios 14»

Industry April 21, 2021

Apple’s new Privacy Policy will start working from next Monday

Apple has announced the release date of iOS 14.5 — April 26, 2021. Recall that it is with this update that a new privacy policy will come into force on the platform, which will allow users to block the IDFA advertising identifier.

Marketing April 19, 2021

Tenjin: “After the release of iOS 14.5, it’s not fair to take money for counting installations”

In early April, Tenjin launched a solution that displays SKAdNetwork conversion values for free. What it is and why it is important in the post-IDFA era is in our material.

Marketing February 1, 2021

Apple’s New Privacy Policy will Launch in Early Spring

There are only a few weeks left before the introduction of new rules regarding IDFA. Apple said that the privacy policy on its platform will take effect immediately after the release of the iOS 14 beta update.

Platforms December 24, 2020

Some developers have started requesting permission to access IDFA

Apple‘s IDFA policy hasn’t officially started working yet, but it looks like some developers decided to play it safe. iOS 14 users said that they have already encountered pop-ups requesting permission for monitoring.

Marketing December 9, 2020

Apple prohibits the use of email address lists to target similar users

Apple closes loopholes related to the hidden use of personal data of users of iOS applications. Email lists for targeting similar audiences are also banned.

Platforms September 18, 2020

The release of iOS 14 caused a negative reaction among developers: they were not given time to prepare for it

On September 16, the world release of the new version of iOS took place. The way it went, caused dissatisfaction among some developers. Apple didn’t give much time to prepare for the new mobile OS.

Platforms September 16, 2020

Apple announced new rules for the submission of applications for iOS and iPadOS

Today Apple is launching iOS 14 and iPadOS 14 in the world release, and since yesterday developers have been able to submit iOS programs developed using Xcode 12 and the SDK of the new operating system for review. Very soon, such an approach will become the only possible option for a submit.

Marketing September 4, 2020

Apple has postponed the introduction of a new policy regarding IDFA

Advertising companies and application developers took a deep breath. Apple has said it will not introduce new data privacy rules this year.

Marketing August 27, 2020

Facebook: “We will not collect IDFA from our apps on iOS 14”

The transition to iOS 14 may be even tougher. Facebook has decided not to take half measures as part of Apple’s new IDFA policy. The social network will no longer collect IDFA, it also puts the future of the Facebook Audience Network in question.

Marketing August 20, 2020

Adjust: The best way to work with ads on iOS 14 is to get consent from the user to track data

Recently, the Adjust marketing company published a guide on how to prepare for working with ads on iOS 14. In the same place, she directly says that the best option is to create a successful pop—up window that motivates users to say “yes” to the question about data tracking.

Marketing June 25, 2020

The advertising market on iOS is waiting for shocks. Apple’s “blow” on IDFA is to blame for everything

The other day Apple announced iOS 14. The new system risks reshaping the entire mobile advertising market. After its release in September, applications downloaded from the App Store will be required to ask the user if he is ready to share information about himself with advertising platforms.