Apple‘s IDFA policy hasn’t officially started working yet, but it looks like some developers decided to play it safe. iOS 14 users said that they have already encountered pop-ups requesting permission for monitoring.
Messages about this started appearing on the MacRumors forum. One of the site’s visitors posted a screenshot showing that the NBA application requests access to track user activity. Moreover, in the pop-up, it was signed in small print — this information is needed for the selection of personalized advertising.
The forum member pointed out that he had such an alert on iOS 14.4, the first public beta of which was released only a week ago. He suggested that the rules for IDFA can actively earn on this version of the operating system. But users of both iOS 14.3 and iOS 14 have also encountered similar pop-ups.2.
Available on 14.3 itself pic.twitter.com/8jmy0y2JWl
— Dr WhiteCell (@DrWhiteCell) December 23, 2020
Apparently, developers can already follow Apple’s new rules, even if they have not yet become mandatory.
Initially, Apple promised to launch an IDFA-related policy back in September. Just then the company released iOS 14. But then Apple decided to give developers more time to prepare and said that changes in relation to IDFA will not occur until next year.
At the same time, the company continues to actively introduce other innovations to ensure the security of its users’ data. For example, last week, privacy markers appeared on the platform (shortcuts in the App Store with a warning about what types of information the app collects).