Games don’t have the most expensive long-term users. Traffic for travel applications, on average, turns out to be more expensive.

Subscriptions are the fastest growing type of monetization on Google Play. Over the past three years, user spending on subscriptions has increased 10-fold. Google has decided to accelerate this pace with the help of new functionality.

The other day, the Android Developers Blog published a list of points that you need to remember so that the application is not removed from the Google Play platform. We present a brief version of the material about these very moments.

On September 24, the Google Play mobile app store held its first festival dedicated to games from indie developers (Indie Games Festival) and named the three best projects of the event.

Jennifer Chan, Head of Business Development at Google Play Apps & Games, believes that mobile publishers need to pay attention to Hong Kong in search of high profits.

Android apps that are in the open beta stage can now receive a feature on Google Play. The app store has launched a selection of Early Access specially for them.

The Google Play mobile app store has announced its own event dedicated to indie games.

Google has introduced new features for searching and working with user reviews on Google Play, A/B testing and updating APK games.

Developers in the Developer Console on Google Play have a new toolkit that will help with the choice of language for a mobile application.

As part of the I/O conference, Google held its own “Oscar” – the award ceremony for the best Android apps Google Play Award 2016.

A feature section with applications that have not yet been officially released will appear in the Android app store. It will be called Google Play Early Access.

Which games were the most downloaded and the most profitable for the entire existence of Google Play, – the analytical company App Annie told in its latest research.

Notes about the content of advertising in programs and games began to appear in the Google Play mobile app store.

The Internet giant Google has also decided to “be on trend”. He launched a new collection of indie gaming applications in the official Android market.

Users of Android devices will be able to broadcast video in real time directly from the game without additional programs. Google representatives told about this during the GDC conference.

During the GDC, Google announced a new feature. Android device users will have the opportunity to play the game even before installation.

An editorial selection called “Indie Corner” will appear in the Google store. The innovation will help small teams promote games.

The Google Play Developer Console has received an update. With the new option, developers will see changes in the rating of an application or game in dynamics and will be able to sort reviews by keywords.

The “Promotions” tab has appeared in the Google Play developer console. Android developers will now be able to provide users with free access to applications or IAP using promo codes.