Borderlands is one of the key franchises of Take-Two, which now fully owns Gearbox studio. Today, we will thoroughly analyze the launch of the fourth installment of the series, adding the necessary context, and examine the significance of the new game for Take-Two’s business.

Gearbox Entertainment’s CEO Randy Pitchford forecasts strong sales for the next installment of Borderlands. He shared his insights in an interview with Insider Gaming at Gamescom 2025.

On May 2, Embracer Group announced the purchase of several studios from Square Enix, among which was Eidos Shanghai. Six months after the deal, the company decided to give Shanghai Eidos under the management of its “daughter” — Gearbox Publishing.

The studio that helped with the development of Tiny Tina’s Wonderlands has officially joined Gearbox Entertainment. According to the companies, the takeover does not put Lost Boys Interactive to continue to cooperate with external teams.

There are permutations in the Gearbox Entertainment manual. Randy Pitchford is no longer the president of the division that develops games. Instead, former technical director Steve Jones (Steve Jones) will become the head of Gearbox Software.

Last week, the authors of Borderlands joined the Embracer Group. According to rumors, Microsoft was interested in buying Gearbox before the Swedish holding. That’s just among the conditions was the resignation of the head of the studio Randy Pitchford (Randy Pitchford).

The Swedish Embracer Group holding continues to grow actively. Today, the company announced three major acquisitions at once. Below is the main thing about transactions.

The Gearbox team was deprived of bonuses in the tens and hundreds of thousands of dollars. Studio employees were promised huge payments after the release of Borderlands 3. The day before yesterday, these payments were canceled, and the dissatisfied were offered to quit.

2K Games talked about the sales of Borderlands 3, which brought the revenue of the entire series to the amount of one billion dollars.

Gearbox Studio raises money for Homeworld 3 with the help of crowdfunding. Something like this can be expected from smaller studios, but not from the authors of Borderlands.

If you announce the development of the game too early, there is a risk of disappointing the community. So says the producer of Borderlands 3 Chris Brock (Chris Brock).

The authors of Fortnite have launched a crossover with the yet—to-be-released Gearbox – Borderlands 3 game. A new location has appeared in the “royal battle” straight from the famous series of loot shooters.

Gearbox president Randy Pitchford admitted on Twitter that at the moment his company is thinking about the possibility of porting Homeworld to the iPad.