The Plants vs. Zombies series turned out to be the second most popular gaming brand in China among children. However, this does not bring much money to the creators of the project.

After the close of trading on Thursday, the value of Electronic Arts shares fell by 7%. This happened because forecasts for the fourth fiscal quarter were lower than expected.

Newzoo forms a tandem with DeltaDNA, Team17 will publish a 16-year-old teenager’s game, and EA leaves E3 and opens its own exhibition (there could have been a joke about blackjack, but we resisted!).

For Electronic Arts, monetization in games is not the main task. This was stated by EA Vice President for Finance Blake Jorgensen during the UBS Global Technology conference.

The company Electronic Arts is going to buy the studio CD Projekt RED, the creators of the game series “The Witcher”. Information about this was received by the editorial office of the DSOGaming resource from a person who introduced himself as an employee of the Polish studio.

Electronic Arts reported that video advertising in the company’s games exceeds the effectiveness of TV commercials by 2.5 times. With this statement, EA representatives commented on the deal with the marketing firm IMS Internet Media Services.

Electronic Arts has announced the results of the first financial quarter of 2016. The total MAU of the company’s mobile projects fell by 15 million. But this did not prevent the revenue from digital sales to grow.

Former Ubisoft executive producer Jade Raymond will open the EA Motive studio in Montreal and become its head. Raymond reports about this on the official website of Electronic Arts.

Bill Mooney, vice president of Electronic Arts, told Venturebeat about why a high-profile brand in mobile is not a “magic pill” for all problems.

Bill Mooney, Vice President of Electronic Arts, shared with the resource Pocketgamer.biz with your thoughts on why The Simpsons: Tapped Out is better than the “pro stars” games.

The mobile version of SimCity has overtaken in popularity other games of the SimCity franchise from Electronic Arts. This was announced in an interview with Venturebeat resource by vice president of the mobile division of the company Jason Willing (Jason Willig).

Following the results of the 2015 financial year, EA Mobile shared its forecasts. She told me which games she expects good performance from. An important point is that they are all made based on existing IP addresses.

EA has published the results of the 2015 financial year. Its revenue for this period amounted to $4.4 billion. EA Mobile accounts for $524 million of them (non-GAAP).

The Sim City BuildIt game is officially released on iOS and Android.