Amazon workshop on working with game metrics will be held at the WN Conference in Belgrade
February 9 Amazon Web Services (AWS) representatives They will hold a workshop within the framework of the WN Belgrade’23 conference. They will tell you how to improve the key metrics of the game at different stages of its life cycle.
Green Grey is a new publisher of mobile games and applications. The first step is collaboration with Tsereteli
A new publisher of mobile games and applications with a Russian founder has appeared on the gaming market. It’s about the Green Grey company. She started with investments in the authors of the game “Don‘t look away from the red refrigerator” and collaboration with sculptor Zurab Tsereteli.
Attracting personnel without relevant experience is one of the points of growth of game development in Russia, according to Kefir, Nexters and Belka Games
Today it is difficult to satisfy the personnel hunger of domestic gaming companies. Their global success requires significant scaling, which is impossible if only specialists from game dev are involved.
“Your application may soon be blocked,” Tenjin will speak with such a topic at WN Winter
What will happen to the mobile advertising market after Apple pulls the switch responsible for IDFA in iOS 14? Tenjin Marketing Director Roman Garbar plans to share the answer to this question at his presentation at WN Winter 2021.
Case study: How Pixonic saved a million dollars of advertising budget using AppsFlyer and its Protect360 solution
Pixonic aggressively attracted new media sources to expand the audience of its games, which inevitably led to an increase in the number of fraud. To solve this problem, Pixonic turned to AppsFlyer and started using Protect360.
“Online has definitely occupied its niche,” — Crazy Panda about the experience of holding corporate events “in numbers”
This summer, the Moscow studio Crazy Panda held a large-scale event for employees. It took place in an online format. How it was, — the event manager of the company Olga Agafonova told.
“The number of accepted offers has increased by 35%,” — Playgendary about the results of the new HR project
In 2020, the gaming company Playgendary implemented an original HR initiative. The company has divided the HR department into small HR departments. Everyone is self—sufficient and works exclusively with their own business unit. Playgendary shared her new experience in an interview with App2Top.ru .
3 Key Things to Pay Attention to when Choosing a Publisher
At least two dozen publishers worth paying attention to are currently working on the hyper-casual games market. How to choose the right one, — says in his column on App2Top.ru Nadav Ashkenazy, CEO of ironSource marketing company and Supersonic Studios game publishing house.
SocialPeta is a tool for tracking the effectiveness of other people’s advertising campaigns
Another analytics tool has been activated. It’s called SocialPeta. The service allows you to monitor the advertising activity of competitors in the mobile market. Fiona Long, one of the project managers, tells us more about it.