What is a Google Ads agent account, — Mikhail Karpach, head of the advertising department of the YeezyPay payment service, told in his column.

February 9 Amazon Web Services (AWS) representatives They will hold a workshop within the framework of the WN Belgrade’23 conference. They will tell you how to improve the key metrics of the game at different stages of its life cycle.

The Chinese analytical service SocialPeta shared the results of last year in the mobile games market, and also told what to expect from this year. There are a couple of interesting figures in the study.

A new publisher of mobile games and applications with a Russian founder has appeared on the gaming market. It’s about the Green Grey company. She started with investments in the authors of the game “Don‘t look away from the red refrigerator” and collaboration with sculptor Zurab Tsereteli.

Today, analytics tools allow you to evaluate the effectiveness of not only purchased traffic, but also streams on Twitch. About this in your column on App2Top.ru told the service provider Xsolla.

Today it is difficult to satisfy the personnel hunger of domestic gaming companies. Their global success requires significant scaling, which is impossible if only specialists from game dev are involved.

Cloud provider G-Core Labs earlier this month held a competition for the best indie game with an online component. It ran until February 10. The winners have recently become known.

How the mobile advertising market has changed in the gaming segment, — SocialPeta and Nativex told in a large-scale report. We briefly share the key points of the study.

What will happen to the mobile advertising market after Apple pulls the switch responsible for IDFA in iOS 14? Tenjin Marketing Director Roman Garbar plans to share the answer to this question at his presentation at WN Winter 2021.

In the new Indie Cup season, you can win full funding for the game. The judges will be Kefir, CD Projekt Red, Ubisoft, NVIDIA, Wargaming, Humble Bundle and other companies.

More contests for game developers! Cloud provider G-Core Labs has announced its own competition. It is focused exclusively on indie games with an online component.

Pixonic aggressively attracted new media sources to expand the audience of its games, which inevitably led to an increase in the number of fraud. To solve this problem, Pixonic turned to AppsFlyer and started using Protect360.

What advertising channels did miHoYo resort to when Genshin Impact was released, — the Chinese analytical platform SocialPeta told in a column for App2Top.

This summer, the Moscow studio Crazy Panda held a large-scale event for employees. It took place in an online format. How it was, — the event manager of the company Olga Agafonova told.

How to improve the position of a mobile game in the App Store and Google Play search using ASOdesk tools, — says Sergey Sharov, founder of the ASOdesk platform and the Angle Connect agency.

The social network VKontakte announced its annual conference for game developers. This time VK High Score will be held online. The event is scheduled for November 20.

In 2020, the gaming company Playgendary implemented an original HR initiative. The company has divided the HR department into small HR departments. Everyone is self—sufficient and works exclusively with their own business unit. Playgendary shared her new experience in an interview with App2Top.ru .

At least two dozen publishers worth paying attention to are currently working on the hyper-casual games market. How to choose the right one, — says in his column on App2Top.ru Nadav Ashkenazy, CEO of ironSource marketing company and Supersonic Studios game publishing house.

Another analytics tool has been activated. It’s called SocialPeta. The service allows you to monitor the advertising activity of competitors in the mobile market. Fiona Long, one of the project managers, tells us more about it.