Family Island is the main opening of the Belarusian game show this year. Over the past 12 months, the monthly revenue of the farm about the prehistoric family has grown 100 times. If in September 2019 she earned $ 50 thousand, then in September 2020 — more than $ 5 million. The development team — Easy Team — was able to achieve such results after merging with Melsoft. About how it was, — App2Top.ru I talked…

Last week, the Russian publisher Playcore announced the launch of a competition for the best mobile game project. The winners will receive initial traffic to any geo, as well as full-format marketing assistance.

The profession of “Screenwriter of computer games” was included in the top five most popular creative competencies of the ArtMasters competition, held with the support of Russian ministries.

Google will launch a two-day Mobile Gaming Bootcamp training event about the promotion and development of mobile games tomorrow, August 19. Speakers will talk about the practices of using Google products for gaming: Google Ads, AdMob and Firebase. Belka Games, CarX Technologies, Donut Lab and Appache will also share their insights.

What is mobile retargeting and how to use it better — in your material on App2Top.ru the marketing specialists of ZiMAD Lilia Khasainova and Kristina Borisova told.

How many games use advertising for monetization, how to correctly estimate the potential daily revenue from advertising, how to properly set up advertising monetization in your game? — answers these and many other questions in his column for App2Top.ru Orly Tsesis, Publishing Solutions Manager Facebook Audience Network.

Daria Pavlyuk — head of Search Optimization studio ZiMAD — in her column for readers App2Top.ru she told how she had built the ASO direction in the company in a new way, as well as how this direction works today.

The second nationwide competition of game developers for Unreal Engine 4 has started. Epic Games is holding it together with our colleagues from Disgusting Men. The winners are promised grants from $5,000 to $100,000.

Localization of the game is not only the translation of content into other languages, but also its integration into the product. Sometimes it takes no less time than working on the same text. How to make it so that the game can be easily and quickly localized for any market, — says the company Alconost.

ZiMAD has launched a new division. Now the company is focused not only on the development of its projects, but also on the purchase of third-party ones. We talked with Galina Zueva, the company’s chief operating officer, about what games ZiMAD is engaged in, what it is and why it decided to take up investing.

On the pages App2Top.ru ZiMAD has launched a humorous test. Based on gaming preferences, he will tell you which profession in game development will suit you best.

What is the difference between Western and Chinese games, what are the problems facing the hyper-casual games market, as well as the features of publishing in China, we talked with the CEO of the Chinese publisher ModooPlay.

Russian social networks Odnoklassniki and VKontakte named the winners of the Games Cup 2019. This is a tournament for HTML5 game developers. A number of finalists were selected among pro developers and newcomers.

In September last year, Odnoklassniki (OK) held a competition for the best HTML5 project – Instant Games Cup (now, by the way, the second one is coming). Among its winners were the games Memoria and “WORLDS: Evolution”. We tell you how the fate of the projects turned out.

Russian social networks are actively promoting the development of mobile HTML5 games. The other day, Odnoklassniki and VKontakte announced a contest for their creators. They promise money and traffic.

On June 18, a chamber event dedicated to the gaming market of the Celestial Empire will take place in the city on the Neva. We are talking about Journey to the East, where representatives of mobile companies will share insights about working in the Chinese market.