The release of “Igrotok” took place. An analogue of TikTok from Yandex Games, in which HTML5 games are used instead of commercials
Yandex Games has published “Igrotok” in mobile stores without an official announcement. This is a game library of hyper-casual games, whose principle of operation resembles working with content on TikTok. The key difference is that the swipe does not launch a new video, but a preview of the game or the game itself (depends on the platform).
Case study: results of free distribution of premium games on VK Play Store
In winter, the digital video game store VK Play held a distribution of the premium game “Love, Money, Rock and Roll”. The results of the promotion exceeded the company’s forecasts. Olga Gordeeva, the head of the store, told about the downloads the event led to in her note.
Steam stops supporting “Google Analytics” and introduces new tools for working with traffic
From July 1, Steam disables support for “Google Analytics“. Apparently, in order to “sweeten the pill”, the platform promised to launch new tools for traffic analysis. About the upcoming innovations and the reaction of developers — in our material.
Almost 3 thousand apps can be removed from the App Store
About 3 thousand applications can be removed from the App Store by next month, according to analysts from Sensor Tower. Old applications that have not been updated for several years will come under attack. To avoid their removal, developers will have to release updates within 30 days.
“Most developers will create games for subscription services” – Simon Carless and David Edery discussed the possible future of the industry
In January 2022, David Edery posted on Twitter a post reaction to the merger of Microsoft and Activision Blizzard. His position attracted the attention of Simon Carless, and then prompted further discussion about the future of the industry.
Over the past week, the traffic of digital gaming platforms has decreased by almost 30% in Russia
After the sanctions measures, the Russian traffic of digital gaming platforms — primarily Steam and Epic Games Store — has significantly decreased. At the same time, the attendance of domestic services and torrent trackers has increased.
Google has suspended the sale of advertising in all its services in Russia
Google has decided to suspend the sale of contextual advertising in Russia. The ban will affect all the company’s services, including search, YouTube and partner networks.This was reported on March 4 by Reuters with reference to the official statement of Google.
Users in Russia have problems with payment in Steam, GOG, Nintendo eShop and other stores (UPDATED)
Against the background of the situation in Ukraine, popular gaming stores have stopped accepting cards of some Russian banks that have fallen under sanctions. Different users have problems with payment in Steam, GOG, Nintendo eShop and a number of other stores.In the case of Steam, most users note the inability to withdraw funds from VTB cards.