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Marketing

Marketing July 30, 2014

Analytical services: interview with Appsee

Marketing July 24, 2014

Newzoo and AppLift talked about the near future of the mobile games market

Marketing July 22, 2014

The deal between Yahoo and Flurry has been confirmed

Marketing July 22, 2014

Yahoo Buys Flurry for More than $300 million

Marketing July 18, 2014

SponsorPay and HasOffers simultaneously announced a name change and rebranding

Marketing July 15, 2014

White Nights 2014: Wooga Report on the evolution of mobile marketing

Olivier Lemarie from Wooga spoke at the recently concluded conference for mobile game developers White Nights 2014. We are posting a video of his speech and presentation.

Marketing July 9, 2014

Interview with Fishlabs, developers of Galaxy on Fire

Money July 8, 2014

Mobile advertising formats: advantages and disadvantages

The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, run by Eric Seferth himself, author of the book Freemium Economics.

Other July 8, 2014

Webinar on the promotion of mobile applications

Marketing July 2, 2014

How to work with CPI networks to get the highest quality installations?

Marketing July 1, 2014

Twitter ads have provided TwoDots with more than 1 million downloads

Marketing June 30, 2014

Fiksu: The average CPI in the US on iOS is $1.28 and $1.30 on Google Play

Marketing June 25, 2014

Interview with Opera Mobile Store

Money June 25, 2014

Opera buys AdColony for $350 million

Marketing June 20, 2014

How does Glu distinguish players who will never pay from potential payers?

Marketing June 18, 2014

Twitter helped Ruzzle gain 50 million downloads

Platforms June 16, 2014

Facebook will feature mobile games in its iOS app

Marketing June 16, 2014

App Annie and IDC talked about mobile games based on movies

Marketing June 16, 2014

Localytics: Application retention has been growing for 4 years in a row

Platforms June 10, 2014

Innovations in Apple’s policy are still in question

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