Advertisers from the startup Celtra claim that the CTR of full-screen gaming advertising can be, to put it mildly, a stunning 28.8%.

The authors of Cocos2d-x together with Chartboost, Kochava, PlayFab, Scientific Revenue and Vungle will launch a marketing platform for mobile app developers.

Taiwan is an excellent region for a “soft” launch if the company plans to publish its game in Japan.

The founder of WordData, Evaldo Rossi, shared tips on optimizing search results in the App Store on the blog of the German analytical company Adjust. We offer a short version of his material.

Commenting on a recent MobileDevHQ report, a representative of Fiksu told how getting into the Top 5 affects organic growth.

Startup Heyzap has launched a new mediation service through which mobile app publishers can compare the effectiveness of advertising platforms among themselves.

Mobile advertising in the first half of 2014 in the United States accounted for 23% of revenue from all Internet advertising in the country, – says IAB in its latest report. In total, in the first six months of this year, the mobile advertising segment of the States earned $ 5.3 billion. This is 76% more than in the first half of 2013. Mobile search accounted for $2.7 billion, visual mobile advertising (mobile display, which…

Venturebeat has published a study of mobile marketing in the context of business relations. Its results are the result of a survey of 169 B2B marketers. 

Since the beginning of this year, Asia has attracted the largest number of installations through advertising, reports nativemobile.com with reference to the latest quarterly AppFlood report.

CPI is the dominant model in the mobile advertising market. For example, 59% of Facebook’s advertising revenue in the second quarter came from mobile advertising, the main share of which is CPI, Venturebeat writes.  But the cost of such advertising is very high, moreover, it continues to grow. According to Fiksu, the annual price increase for installations was 16% on iOS and 44% on Android. Today, many cannot afford it. For large advertisers, its high…

We continue to talk with various advertising networks about, in fact, the market and themselves. On the interview queue with AdvertMobile.

The advertising network was recently released AdtoApp.com Nikolay Evdokimov, who launched in 2008 SeoPult.ru . The main feature of the new service is the monetization of mobile traffic of Internet sites.

Today, there are a huge number of marketing and advertising platforms on the market offering various services, such as getting to the top. The developers decide whether to use them or not in each individual case, based on the tasks set (increasing visibility, holding a position, testing the project, and so on).

In the MobileDevHQ study by Tune (previously the conglomerate worked under the HasOffers and MobileAppTracking brands), the following research result is given for the main discovery: half of mobile users found the last downloaded application in the search results.

You can promote applications in different ways. Someone buys clicks, someone counts on word of mouth or negotiates with platform holders. Another way can be called buying reviews. At least, this is what Denis Kurkov, who recently launched the FewReview service, is doing. Denis and I talked about him.

In most modern butlers (and not only, remember the recent Monsu), the so-called gacha is used as one of the important monetization tools. This is when you are given not a specific item for money, but the opportunity to win it.

The other day, an update of the first mobile game under the brand of the children’s animated series “Barboskiny” appeared on the windows of Google Play (studio “Mill”, has been shown since 2011 in “Good Night, kids”) from the Moscow studio Bobaka. On this occasion, we decided to talk to the founders of the studio, to ask how it works in the market of children’s applications in general and children’s games under license in particular.

Google is preparing to release new advertising formats for mobile devices and tools for creating ads.