Since the beginning of this year, Asia has attracted the largest number of installations through advertising, reports nativemobile.com with reference to the latest quarterly AppFlood report.

CPI is the dominant model in the mobile advertising market. For example, 59% of Facebook’s advertising revenue in the second quarter came from mobile advertising, the main share of which is CPI, Venturebeat writes.  But the cost of such advertising is very high, moreover, it continues to grow. According to Fiksu, the annual price increase for installations was 16% on iOS and 44% on Android. Today, many cannot afford it. For large advertisers, its high…

We continue to talk with various advertising networks about, in fact, the market and themselves. On the interview queue with AdvertMobile.

The advertising network was recently released AdtoApp.com Nikolay Evdokimov, who launched in 2008 SeoPult.ru . The main feature of the new service is the monetization of mobile traffic of Internet sites.

Today, there are a huge number of marketing and advertising platforms on the market offering various services, such as getting to the top. The developers decide whether to use them or not in each individual case, based on the tasks set (increasing visibility, holding a position, testing the project, and so on).

In the MobileDevHQ study by Tune (previously the conglomerate worked under the HasOffers and MobileAppTracking brands), the following research result is given for the main discovery: half of mobile users found the last downloaded application in the search results.

You can promote applications in different ways. Someone buys clicks, someone counts on word of mouth or negotiates with platform holders. Another way can be called buying reviews. At least, this is what Denis Kurkov, who recently launched the FewReview service, is doing. Denis and I talked about him.

In most modern butlers (and not only, remember the recent Monsu), the so-called gacha is used as one of the important monetization tools. This is when you are given not a specific item for money, but the opportunity to win it.

The other day, an update of the first mobile game under the brand of the children’s animated series “Barboskiny” appeared on the windows of Google Play (studio “Mill”, has been shown since 2011 in “Good Night, kids”) from the Moscow studio Bobaka. On this occasion, we decided to talk to the founders of the studio, to ask how it works in the market of children’s applications in general and children’s games under license in particular.

Google is preparing to release new advertising formats for mobile devices and tools for creating ads.

A third of Americans aged 13 and older play games on their smartphones, tablets and portable gaming devices, according to research by the Entertainment Software Association (ESA).

The story of constant sales and purchases on the mobile market continues. Next up is a slightly confusing story with the analytical company Upsight, which sold the advertising network PlayHaven.

The analytical company Swrve shared a sad report, according to which: there are few paying players, and among them those who pay well – even less.

In the mobile advertising market, big brands have a small problem. The fact is that today it has become the norm to pay for advertising to users. There is no need to go far for examples. In the Subway Surfers already mentioned today, the user is offered a soft currency for watching the video (although a completely ridiculous amount).

The Kiip mobile advertising network has announced the launch of a new product – Kiip Rewarded Video. It has two key points: a high VTR and a high price.

Eric Benjamin Seufert, a leading marketer at Wooga, shared his thoughts on who we should thank for the high prices for mobile advertising.

The Polish developer of Digital Melody, the creator of the Timberman title, has teamed up with Cashplay, a service that offers players the opportunity to receive cash prizes during cyber competitions.

Some time ago, some Russian publications made a fuss about the fact discovered by Flurry analysts: women play on mobile devices more than men. We offer you to get acquainted with the full version of the presentation, where there is much more interesting data.

Mobio advertising agency together with the Russian group of the international association IAB presented a map of the Russian mobile advertising market for this year, – writes Cossa.ru .