Marketing May 12, 2014 Visualizing retention in Freemium projects The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, hosted by Eric Seferth himself, author of the book Freemium Economics.
Marketing April 30, 2014 Thanks to the game 2048, the number of Nextpeer users is growing by 1.5 million per day
Marketing April 28, 2014 Unilead: today it is more profitable to pay for installations than for clicks
Marketing April 14, 2014 “Most are engaged in resale” (interview about the conflict between Supercell and Appia)
Marketing April 7, 2014 Infographics: 5 facts about the acquisition of mobile users Appia presented a small infographic in which it talked about what the mobile advertising market will be in the near future, and at the same time shared interesting figures about its current state.
Marketing April 1, 2014 89% of gamers remember what brand they saw in the advertising offer Free-to-play needs advertising, and advertising in free-to-play – this is the conclusion that the latest study by WildTangent, EA and IHS can push to.
Marketing March 31, 2014 Manage.com makes advertising functional Advertising company Manage.com announced the launch of the platform AppSponsor.com , which allows you to embed working demo versions inside mobile applications as ads.
Marketing March 18, 2014 Upsight – new name Kontagent and PlayHaven In December 2013, Kontagent and PlayHaven merged. A few months later, this conglomerate of monetization and analytical services finally got a new name – Upsight.