In June, the cost of acquiring loyal users on iOS rose to $3.21 per person. Such information was shared by the analytical company Fiksu.

The title Summoners War from Com2uS has gained 40 million downloads a year after launch. The company shared information about this in a press release on the official website.

The WakeApp company, based on our Friday publication “What to do if there is only $ 5 thousand for marketing?“, told us what and how to spend the marketing budget if you work in Russia.

Us on App2Top.ru the developer wrote the other day: “how to promote an f2p game in the USA in the racing section of Google Play with a budget of $5-6k?”. Based on this question, we had a more general query: what to do if the marketing budget of a mobile game is only $ 5-6 thousand? We addressed it to the experts.

The team of the AppInTop group of companies has published a book “Pump money!” dedicated to the marketing of mobile games and applications. We bring to your attention one of the chapters of the book – “Working with the media” (on the day of the PR specialist, it seemed very relevant to us).

Last week it became known that Instagram plans to open its advertising platform to all advertisers. We asked market participants about what this initiative could lead to.

Marketing and analytical company DeltaDNA has launched the SmartAds advertising platform. It is intended for advertising in mobile games.

In the fall, the Instagram-based advertising platform will open to all advertisers. This is reported by the head of the marketing operations department of the company Jim Squires (Jim Squires) in an interview with eMarketer.

The British startup SuperAwesome has raised $7 million to develop a mobile advertising platform for children’s apps.

The Supersonic mobile advertising network has launched a technology for posting motivated videos.

Everything is decided in the first 48 hours, says John Walsh, executive director of Fuse Powered monetization service.

Poles from 11bit have released a tablet version of This War of Mine on the App Store and Google Play. The trailer, timed to coincide with the launch of the game on mobile platforms, turned out to be great: 11bit again chose great music.

The creators of the HyprMX advertising service have launched the HyprMediate platform for managing motivated video advertising.

Lysiane Charest, Director of Analytics at the Execution Lab publishing house, told about exactly how best to use Apple’s analytical tool using specific examples on the Gamasutra pages.

Filipino startup Loud Panda Interactive encourages downloads of its own game Oh Crop! by paying the best players bitcoins.

The Japanese company Gree has changed the value of the hard currency in the Kingdom Age game on the advice of the Tapjoy mobile monetization service. As a result, the project’s revenue from advertising increased by 90%. This was told by the Venturebeat resource.

At the end of June, it became known that the Appodeal monetization service raised $3.1 million. We talked with the founder of the platform Pavel Golubev about Appodeal, how advertising networks usually work, and also asked how to place banners correctly in mobile games.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

The American marketing agency Fiksu reports that the number of app downloads from the App Store fell in May.