Lysiane Charest, Director of Analytics at the Execution Lab publishing house, told about exactly how best to use Apple’s analytical tool using specific examples on the Gamasutra pages.
As “test subjects” to test the capabilities of App Analytics, the Lizian team took those projects that either had not been promoted by the company itself for a long time, or had not been updated for a long time by developers. It could be like games that received only a few downloads a day, as well as those whose user base was updated daily by a couple of hundred new users.
Thanks to Apple analytics, Lisian was able to see how many users visit application pages per day, and then calculate the average conversion (from page views to downloads – install rate).
The output received the following data:
After that, the projects could be updated or just closely monitored.
For example, the developers of Winterforts, published with Execution Lab, took up ASO optimization and received a 30% increase in downloads.
But how much were these 30% maximum for the project? Is it possible to increase them? Previously, after optimization, it was impossible to answer this unequivocally. Now you can.
Winterforts
In a particular case, the Winterforts developers saw that working on ASO increased the application page view by 60%, half of which they just lose on the page itself.
So now they are working on improving the icons, screenshots and videos for the project to increase conversion to installations.
The developers of Shattered Planet made an equally interesting conclusion for themselves. The project was promoted by Apple in the temporary collection Dungeon Crawlers. Feathering increased app views by 350% and downloads by 300%.
The most obvious conclusion from this, of course, is the following: Apple’s promotion helps with downloads.
But the game developers have taken another step in the conclusion: they thought that they should finally focus on fans of the corresponding genre in the promotion, which they had not done before, since the game was not about dungeons, but about other planets (without seeing a large conversion from views to downloads at the time of the feature, they could not have made such a conclusion).
Lisian also shared the dynamics of downloads of one of the latest games published by Execution Lab – Tadpole Tap.
One of the main conclusions here is the inverse relationship between the drop in daily downloads with a feature and the increase in conversion. This happens due to the fact that all users see the project with the feature. And, accordingly, there are more transitions to the page itself, including the transitions of those users who are not interested in the application.
A source: http://gamasutra.com