The Chinese company Cheetah Mobile announced the launch of a mobile advertising platform for games and applications.
The company calls its clients “brands with an international audience”. She will offer them “a variety of mobile advertising formats.”
Launching its own platform is a natural next step after the purchase by a Chinese company of the French marketing firm MobPartner. Cheetah Mobile acquired it in March 2015 for $58 million.
Cheetah Mobile, recall, is the developer of the Clean Master series of products. These are applications for cleaning and optimizing Android devices. In the 1st quarter of 2015, Cheetah Mobile applications, according to the company itself, were installed by 1.3 billion users. The company has a gaming division – Clean Master Games. It specializes in creating clones of popular games.
Source: http://venturebeat.com
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