In the fall, the Instagram-based advertising platform will open to all advertisers. This is reported by the head of the marketing operations department of the company Jim Squires (Jim Squires) in an interview with eMarketer.
Up to this point, Instagram has collaborated with major brands. Now the service is ready to offer its services to “businesses of any size,” according to Squires.
Instagram customers will have access to all types of advertising, including new types of targeting. They will be able to buy ads through self-service interfaces.
The ad formats will not change. This is a “carousel” that allows you to show several images in one ad, video advertising and the usual advertising on the photo. The way the user interacts with advertising will change. They will be able to download a game or app, subscribe to a website, or make a purchase directly from an ad using direct response technology.
The company will also introduce advanced targeting. It will be the same as on Facebook, that is, it will give the opportunity not only to segment the audience by gender, age and country of residence, but also to create your own settings.
Instagram will control the appearance of ads and their content with the help of specially compiled instructions and recommendations. In addition, the platform will respond to negative user reviews of advertising.
A source: http://www.emarketer.com