Marketing and analytical company DeltaDNA has launched the SmartAds advertising platform. It is intended for advertising in mobile games.
Some users, according to the authors of SmartAds, respond better to IAP offers, and some – to in-game advertising. The platform segments players on this basis and offers everyone what suits him best.
With the help of SmartAds, developers will be able to track the behavior of users inside the game. According to the authors of the technology, this will help to find the most successful points for advertising.
In addition, the platform analyzes how the user reacts to ads and finds out how many ads he is able to “withstand” before deleting the game. And does not offer him more than he needs. This, according to the creators of the platform, increases advertising revenue by 300%.
To request a demo version of SmartAds, follow the link.
Recall that in February 2015, DeltaDNA launched a free game analytics service.
Source: http://venturebeat.com
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