The creators of the HyprMX advertising service have launched the HyprMediate platform for managing motivated video advertising.
HyprMediate consists of two tools. The first one is Waterfalls. It is a management system for connected advertising networks with a drag-and-drop interface. The second is Analytics, which is used to evaluate advertising indicators. The platform is free. According to its creators, 100% of the revenue from video clips remains to developers.
Motivated advertising offers the user a reward for watching videos (usually in hard currency when it comes to games).
A source: http://www.hyprmx.com
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