Playable mobile advertising works 300% more effectively than video, according to mobile marketing firm ironSource.
ironSource provides such data with reference to the tests conducted by the company.
In addition to the three-fold superiority over videos, the interactive format turned out to be more effective than conventional banner advertising by 1100%.
This means that thanks to game advertising, users will download the promoted game three times more often than after watching a marketing video about the merits of this title.
Interactive advertising is expected to generate $200 million in revenue by the end of 2018.
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