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Marketing July 7, 2017

Game performance indicators: ROI

What is ROI, what are the ways to calculate the return on investment, how to track the rate of return and what other indicators exist that help in assessing the commercial success of an investment project, – says Vera Karpova, analyst at devtodev.

Marketing July 6, 2017

ARPPU in casual games and puzzles in the USA – $36.06

Appsflyer told about the retention level, the average number of events per installation and ARPPU of casual games and puzzles in the Casual & Puzzle Games Data Benchmarks study.

Marketing July 6, 2017

AdColony has reduced 100 people due to the automation of advertising sales

Mobile marketing company AdColony has laid off almost 100 employees due to the introduction of automated (programmatic) advertising sales.

Marketing July 4, 2017

The former boss of Gaikai headed the ”startup-Tinder”

The ex-director of the Gaikai cloud gaming service, David Perry, became the head of the GoVyrl project, designed to find and promote promising beginnings.

Marketing June 30, 2017

Game Performance Indicators: LTV

What are the ways to calculate LTV, what can and should this metric be used for, as well as the pitfalls of working with it? Vera Karpova, devtodev analyst.

Marketing June 29, 2017

Rewarded ads have appeared in Facebook games

The social network Facebook has given game publishers the opportunity to embed rewarded ads in titles posted on the platform.

Marketing June 28, 2017

Apsalar and Singular merged into one mobile analytical service

The marketing analytics platform Singular has completed a merger with Apsalar, a firm specializing in the analysis of the return on investment (ROI) of mobile developers.

Marketing June 26, 2017

Who plays mobile games?

Google has published a study in which it introduces a new segmentation of players. We publish a translation of the company’s post about this study.

Marketing June 23, 2017

Performance indicators of games: conversion to payment (paying conversion)

What is conversion, how to calculate it and how it affects revenue, says Vera Karpova, analyst at devtodev.

Marketing June 23, 2017

SOOMLA: 80% of advertising revenue generates 20% of users

Pareto’s law also applies to earnings from mobile advertising: 80% of revenue is generated by 20% of application users, according to the analytical firm SOOMLA.

Marketing June 22, 2017

Game advertising is 300% more effective than video

Playable mobile advertising works 300% more effectively than video, according to mobile marketing firm ironSource.

Marketing June 16, 2017

Game performance indicators: paying users

How to analyze paying users, why with increasing audience growth, the share of paying users may fall, as well as how to increase their number, – Vera Karpova, analyst at devtodev, told.

Marketing June 14, 2017

AppsFlyer has launched a mobile app for advertisers

AppsFlyer mobile marketing service has launched the AppFlyer Mobile mobile application. With its help, AppsFlyer customers can monitor the performance of advertising campaigns.

Marketing June 14, 2017

75% of mobile gamers prefer rewarded ads

75% of players named rewarded ads in mobile games as the most preferred type of ads.

Marketing June 9, 2017

Game performance indicators: Cumulative ARPU

What is a cumulative ARPU, how does it differ from a regular ARPU, how to count it and why it is needed, said Vera Karpova, analyst at devtodev.

Marketing June 6, 2017

SuperData: Ronaldo will help EA sell more copies of FIFA 18

Cristiano Ronaldo’s face on the cover of the FIFA 18 football simulator can increase sales of the game by 10%, according to the analytical company SuperData.

Marketing June 6, 2017

Google Play has started to struggle with paid app ratings

Developers should not try to manipulate the position of their apps on Google Play by encouraging users for downloads and good reviews.

Marketing June 6, 2017

YouTube will disable ads in particularly violent gaming videos

The YouTube service will not allow placing advertisements in videos with an emphasis on game violence.

Marketing June 5, 2017

Rooster Teeth Games will provide indie developers with millions of traffic

The Rooster Teeth Games gaming division of Rooster Teeth will give independent developers a platform to promote their games to a multi-million audience.

Marketing June 5, 2017

“ASO is not a panacea, but just a channel for receiving installations”

In March, AppFollow made its ASO Tools mobile app optimization tool free. In this regard, we talked with her co-founder about the history of the company, about how Russian business incubators differ from foreign ones, as well as, of course, about working on ASO and a new tool.