Anna Krizhanovskaya, Head of Social UA at Playrix, spoke in as much detail as possible about the difficulties that developers may face when buying traffic.

What can be learned by calculating Social LTV, as well as how to do it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Which search queries related to games were most popular in the territories of the USA and Russia in July, – App2Top.ru the representative of AdvertMobile told.

In November, separate application promotion tools in Google will be closed. It will no longer be possible to create advertising campaigns for Google Search or YouTube. They will be replaced by one universal solution – UAC.

What is loyalty, how to calculate it, why it may be needed? These and other questions are answered by devtodev analyst Vera Karpova in our series of materials “Performance Indicators of games”.

The audience of Honor of Kings, the new mobile MOBA from Tencent, is dominated by women. App2Top.ru together with the company Advertmobile decided to check if this is the order of things.

Is it possible to calculate the virality of the project and with the help of which formulas it is possible to do this, – Vera Karpova, an analyst at devtodev, tells on our pages.

Video advertising has come close to in-app purchases (IAP) in terms of profitability, according to a report by the advertising company AdColony.

How can active users be counted and by what criteria, as well as what statistical anomalies occur when evaluating the audience, – says devtodev analyst Vera Karpova.

Game streamers will become the main channel for promoting Electronic Arts titles in the company’s new advertising policy.

In early July, the Apptica mobile advertising monitoring service was launched as part of the public beta. It tracks and shows which creatives and advertising grids are used by mobile publishers. About why game developers need such a service, App2Top.ru I asked the CEO of Apptica Anton Buchelnikov.

Mobile game developer N3twork has acquired a marketing tool to attract Agamemnon users. The amount of the transaction is not specified.

The mobile marketing agency TUNE has released a chatbot for its Multiverse tool that calculates the return on investment in advertising (ROAS).

Japanese game developer and publisher Koei Tecmo will open a Koei Tecmo and Dining restaurant in Tokyo’s Ikebukuro district in August this year, Kotaku reports.

NetEase has announced a competition with a prize fund of $ 400 thousand as part of the promotion of the free mobile role-playing MMO game Crusaders of Light.

What kind of downloads apps have, how to increase their number, what traffic parameters to look at after buying it, – says Vera Karpova, analyst at devtodev.

Where to start when you undertake the creation of the game economy of a free-play game, – Konstantin Sakhnov, director of the game department of Rocket Jump studio, told on our pages.

Facebook has enabled advertisers around the world to place ads in the Messenger app.

Last Friday, devtodev and I completed the first season of publications about game metrics “Game Performance Indicators”.