The marketing analytics platform Singular has completed a merger with Apsalar, a firm specializing in the analysis of the return on investment (ROI) of mobile developers.
Singular technology is a single service for measuring data from advertising networks, social channels and other sources of marketing information.
With Apsalar functionality, it will become the first platform that allows you to measure ROI when users interact with advertising, in-app events and push notifications.
“Our new functionality allows marketers to capture any necessary piece of data from each point of contact — regardless of its origin or format,” said Gadi Eliashiv, CEO and co—founder of Singular.
The combined firm will continue to operate under the Singular brand.
Also on the topic: