The mobile marketing agency TUNE has released a chatbot for its Multiverse tool that calculates the return on investment in advertising (ROAS).
TUNE claims that Multiverse is the only interactive bot with the function of compiling ROAS metrics to date.
The Multiverse bot works in the Slack business messenger and is controlled by the user’s text commands. Reports can be forwarded to colleagues in Slack.
The bot is able to compile information reports on costs, installations, discoveries, events, revenues, CPI, RPI 30, RPI 90, LTV and other indicators of mobile applications.
Who counts the return on advertising investment (ROAS/ROMI) on your team?
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